Winshuttle blog

Features vs Benefits How to Sell Core Sales Principle Benefits vs. features – Understanding the difference is important

By Clinton Jones on October 3, 2014

I often find I fall into the trap of not clearly distinguishing the very important difference between the benefits of something versus the features of that item. The simple exercise of evaluating mobile telephone handsets, for example, requires one to consider what one really uses the phone for. Some people are content with a mobile phone being useful for no more than making calls and sending and receiving texts, whereas others will tell you that the ability to listen to or stream music or check email or browse the internet is the more important feature. The benefits easily get muddled with… Read more »


Quality To be or not to be on top of data quality for governance compliance

By David Coerchon on October 2, 2014

The industrial age began when companies were able to repeat endlessly the same process with a consistent result, which meant they could deliver their promises to a larger customer base. Today, there is no question for companies whether they should or should not be on top of data quality, or whether their governance should be compliant or not. For them, not to be compliant or not to be on top of data quality means reduced margins, a shrinking customer base and reduced access to vital markets. The barriers to data governance are erased when an organization adopts the techniques and best… Read more »


EN02 Why be Lean in your Data Management?

By Israel Rosales on September 23, 2014

The principles, techniques and methodologies of Lean Manufacturing focus on removing waste from production processes and keeping just those elements that add value–always with a continuous-improvement approach. The Lean concepts have been used with great results in a wide range of domains: Lean accounting, Lean IT, Lean HR, etc. But why should we apply them to data management? Just as the latest trend? So we can feel like hipsters in data management? Unfortunately not. We must apply Lean techniques to our data management to stay competitive. We have already talked in previous posts about the importance of the master data and… Read more »


h8 How to Be a Master Data Hero – Part Five: Manage

By Eric Moore on September 22, 2014

As we come to the conclusion of this five-part series on master data heroism, I would like to discuss management. Now that you have built your solution and are ready to deploy to the world-at-large you will need to manage it. Management or governance enables you to control the environment your solution is deployed to. I do want to note here that I am a bit hesitant to use governance as a blanket term. I have often heard others use GOVERNANCE as a verb. I like to think of it as an adjective: it describes the unification and federation of… Read more »


Lean strategy Lean Accounting

By Clinton Jones on September 8, 2014

Ask Brian Maskell or Bruce Baggalay what they think about accounting systems and they will likely tell you that traditional accounting systems are ‘actively anti-lean’. What exactly does Lean, in this context mean? Lean Accounting is a term more generally used to describe the business efforts that need to be put in place to support lean manufacturing. In addition, a commitment to the long-term determines whether your business can be seriously committed to the concept of Lean. The purpose of ‘Lean’ is to remove all forms of waste from the ‘value stream’. Lean Accounting can also be referred to as… Read more »


continuousImprovement Solving the ERP Paradox, back to Lean

By Israel Rosales on September 5, 2014

In a previous post we looked at ERP Paradox in Supply Chain Management Processes and how an ERP implementation that was supposed to be a change for good and give us a competitive edge turned into a rigid corset for our business processes. The “pace layering in enterprise systems” concept that we reviewed is without any doubt an improvement for this. It allows us to have more flexible layers over the rigid ERP backbone, But what specific actions should we perform to get back to the Lean way of life after an ERP implementation? Here are three steps to take. 1.-Make continuous… Read more »


Less IT is better IT for Salesforce and Excel users

By Bernard Haddad on August 14, 2014

Let’s say you are an account executive using Salesforce while you are travelling for work. What are your options if you need to update your sales activity?  It would be easier to download your accounts into MS Excel to document your activity, comments and next steps.  However, how are your going to update your contacts and activities when you return to the office ? Are you honestly going to re-type all of your data, copy and paste task by task, contact by contact?  You could submit a request to your IT department to create a program to upload your activity from your spreadsheet… Read more »


h8 How to Become a Master Data Hero – Part Four: Usage

By Eric Moore on August 13, 2014

Greetings, I am back again with part four of my five part series: How to Become a Master Data Hero. In this part, we will explore usage and test management. Now that you have designed your solution, you will need to test it in a given environment. The following advice should help clarify your thinking about solution testing and help you improve the effectiveness and efficiency of your testing. It is helpful to think about testing in terms of five essential elements: A test strategy that tells you what types of testing and the amount of testing you think will work best at finding… Read more »


pulse Monitoring the Pulse and Rhythm of Your Business

By Clinton Jones on August 11, 2014

Athletes know it’s important to constantly monitor their vital signs, manage pulse rates and breathing to optimize for peak performance. Business managers also know that the business also has a daily pulse and periodic rhythm. To optimize financial performance the vital signs must be measured and analysed in the business just as they are in athletic sports. To do this you need the right tools for capturing the vital signs and the right tools for analyzing them. Where an athlete would turn to a heart rate monitor the financial accounting team recognize the importance of maintaining comprehensive data in the… Read more »


From idea to success Why Building In SAP Doesn’t Always Make Sense

By Clinton Jones on July 16, 2014

There is a school of thought that believes the idea of building workflows on systems outside of SAP is all about dodging SAP licenses–but in reality, this is not the case at all. The argument against building workflows within SAP falls into a number of broad categories: users, data, organization and development. Let’s use the example of a purchase requisition. The decision to build this within or outside of SAP often comes down to who participates in the process. I often use the argument that the person who sits at reception, or a factory worker, has processes that are bound… Read more »