Watching the SAP CTO, Vishal Sikka, speak at Sapphire, I lost track of the number of times I heard the words – “incredible” and “amazing”. I did not mind it too much because Vishal’s enthusiasm for all aspects of technology came through those words quite clearly. Those words also made me realize that I could them to describe my own Sapphire 2011 experience.
Being an independent software vendor in the SAP eco-system, Sapphire is THE most important conference/tradeshow for Winshuttle. This is where we meet many of our incredible current and prospective customers and get to show-off our amazing product offerings. And, this is where we get to interact with high-level decision makers from many different companies.
This year, the SAP marketing team did a great job at driving a very high attendance to Sapphire (rumored to be about 15K) and more importantly driving attendees to the exhibition hall floor. Almost 2,000 of these attendees stopped by the Winshuttle booth! Our own marketing team put on an amazing booth with an incredible 6-foot tall brushy! When talking to several customers, one theme I noticed how many of them mentioned that the sessions they attended ended up being sales pitches and how they found interacting with exhibitors and partners more interesting.
At Sapphire 2011, we not only continued to show our Excel-based SAP data upload and download products, but we were also showing our expansion into the cloud with Google spreadsheets and Office 365, and our Forms and Workflow products. Our Forms & Workflow products allow our customers to expose their SAP business processes through Microsoft SharePoint. We had some very interesting conversations with CIOs and IT executives on how SharePoint has become amazingly popular in their environments and how they are looking to use SharePoint to front-end SAP business processes.
All in all Sapphire 2011 was both “incredible” and “amazing” for Winshuttle and we hope to continue to make many more customers’ SAP lives easier by enhancing SAP user-experience and improving user productivity.
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