SAP is reaching out to more users

By Kristian Kalsing on November 2, 2010

Last month, the annual SAP TechEd event took place in both Berlin and Las Vegas. It’s the conference where we generally expect to get a bit more substance behind announcements made at SAPPHIRE earlier in the year and obtain a better understanding of SAP’s focus and priorities going forward. One of the key themes at this year’s TechEd has been about extending the reach of SAP. The focus on technologies such as ‘Project Gateway’ and Mobility are strong indications that SAP wants to make its data and functionality more accessible by other platforms.

For Winshuttle, this is a strong verification of the approach we’ve been facilitating with our products for a long time now. There are no doubts about the robustness of SAP as a transactional backbone. However, in order to truly realize the return on the investment in SAP, organizations need to deploy tools and solutions that enhance the timeliness and accuracy of data entry. And this is where usability and the idea of taking SAP to the people in the environments they are already comfortable in becomes crucial.

About the author

As Vice President of Enterprise Solutions, Kristian is responsible for enterprise solutions marketing, product marketing and sales enablement. He is instrumental in driving the strategic direction of the company and continuously elevating the value that Winshuttle’s software platform and methodology bring to customers. Prior to joining Winshuttle in 2010, Kristian was widely respected as one of the pioneering thought leaders in bridging the gap between SAP and Microsoft technologies. Since starting his career in Denmark, Kristian has gained experience with enterprise software solutions in a broad range of industries in Europe, Australia and North America. He has held various roles across Engineering, Professional Services, Sales and Marketing. When not at work, Kristian spends most of his time climbing the mountains of the Pacific Northwest and elsewhere.

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