Success at SAPinsider 2012

By Mervyn George on June 20, 2012

Milan – a city of fashion and food and the occasional SAP conference. This year’s SAPinsider event, the joint Financials, BI, HR and GRC trade show, took place at the Milano Congresso, a venue that does well to accommodate delegates and exhibitors alike.

The breakout rooms, located off the main hall, were large enough to house an audience of 100 people and hosted a wealth of track options for delegates to choose from. The speaker session on day two saw Christian Salling from Maersk Line describe how their Global Service Centers optimize shared service processes in the SAP financials space through the use of Winshuttle Transaction. He went on to discuss their SharePoint-based workflow approval processes in place today, benefits realized, and estimated benefits for the remainder of 2012 – one of which included a 200 full time employee gain.

The exhibition hall was full of life. Scheduled demos at the Winshuttle booth always attracted a crowd and the number of live impromptu demos and discussions with delegates kept us on our toes for the full day, each day. The booth was crowded at the closing prize draw on day three, as two lucky delegates walked away with a radio controlled helicopter and a third received a brand new iPad, just for coming to chat with us.

The WIS team hosted a successful event, and did a great job of mixing breakout session slots with networking opportunities, bookstore browsing with exhibitor exposure, and serving up some creamy coffee and tasty treats. The twitter feed for the event showed that delegates found the three day conference to be informative and enlightening. From a sponsor perspective, the delegates we met and the discussions we had indicate that our focus is in the right place and that our software adds a lot of value to SAP landscapes.

I managed to tour the arena for a bit, chatting to other sponsors and to attendees, and also scouting the coolest souvenirs of the show. Our own Brushy must have been the winner, with the red, dark blue and green versions in stock. Even the 6′ tall Brushy made an appearance at the show and was happy that so many people stopped by to take home a couple of souvenirs. As with last year’s show, the delegate pool was very diverse and represented many countries. I look forward to next year.


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