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Fender faced a myriad of challenges based on one core issue: The company’s fundamental source of information came from an outdated product information database that carried a long list of limitations. With so many products and unique attributes scattered across channels, the lack of consistent and quality data was an ongoing source of frustration. But the challenge didn’t stop there. Download this case study to learn how in just weeks, Fender rocked new product content by implementing the ™ PIM and Master Data Management (MDM) solution.