You're about to download the Fender case study.
Case Study: Fender Rocks Product Content with EnterWorks PIM
Fender faced a myriad of challenges based on one core issue: The company’s fundamental source of information came from an outdated product information database that carried a long list of limitations. With so many products and unique attributes scattered across channels, the lack of consistent and quality data was an ongoing source of frustration. But the challenge didn’t stop there. Download this case study to learn how in just weeks, Fender rocked new product content by implementing the ™ PIM and Master Data Management (MDM) solution.
“
Fender wanted to play to an even larger audience, so we picked Winshuttle EnterWorks.
Michael Spandau
CIO & SVP Global IT
Please fill out this form to download the requested file. You'll only have to fill out this information once.
We promise not to spam you or give your contact information to a third party. View our privacy policy