Forrester – How can Brands be “Future Ready” for Digital Transformation

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Michelle Beeson is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behavior and expectations are impacting retail organizations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester Forums and events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week.

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

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