GS1: Why Your Business Needs Accurate Product Data

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Jeff Cowan is a Director, Community Engagement at GS1 US. In this role, he works with companies in the consumer packaged goods (CPG) industry to improve supply chain visibility, product traceability and food safety by applying GS1 Standards to business processes. Mr. Cowan also leads the GS1 US National Data Quality Program, a program he helped develop in collaboration with industry professionals to help them respond to the growing need to seamlessly share accurate product information with their trading partners and consumers.

Mr. Cowan has more than 35 years of experience in the CPG industry and has an extensive background working for Pinnacle Foods, Ultimate Juice Company, Kraft, and Nabisco in the areas of production planning, inventory management, order management, transportation, sales and operations planning (S&OP) processes, customer service, master data maintenance, and business integration. Prior to joining GS1 US, Mr. Cowan served as a Senior Go-to-Market Manager at Unilever, where he was responsible for Sales & Operations Planning, product supply, and customer service for various Unilever businesses representing approximately $1 billion annual sales.

Mr. Cowan is a frequent speaker on the topics of traceability and data quality, and has spoken at industry conferences including the MDM & Data Governance conference and the NGA (National Grocers Association) show. He holds a Bachelor of Science in Logistics from Penn State University.

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