Presented by Jonathan Varo of Fender

Jonathan Varo is the team leader of the Product Information Management Group of Fender Musical Instruments Corporation. In addition to leading the global management of Fender’s product information, he specializes in the syndication of data disseminated to numerous internal and external channels. Jon is a regular contributor at the annual EnterWorks® Engage conference and an active participant in sharing the benefits of PIM among the growing community of EnterWorks users. A professional musician outside of Fender, Jon performs with a variety of groups around the Phoenix area. He currently lives in Mesa, Arizona with his wife and two kids.