United Refrigeration – Taking a Look Under the Hood of a Future-Proof Digitalization Strategy

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Octavio Perales has a 20 year track record of successfully leading the deployment of business-enabling technologies. As Director of Solutions for Intershop North America, Octavio serves as chief product evangelist and as a trusted-advisor to client leadership. He is responsible for defining a path to success for prospective customers looking to establish or modernize their B2B e-Commerce business operations and technical architecture. This includes matching business goals, budget, timeline, and integration requirements to Intershop’s features, functionality and professional services.

Chris Bock has been with United Refrigeration for almost 42 years. Currently, Chris is their Director of Marketing.

Bill Derr is the Director of Digital Initiatives for United Refrigeration. He has been with United Refrigeration for almost 2 years.
Prior to United Refrigeration, Bill managed several enterprise implementations at LECG, Grant Thorton and others.

Berenice Linck has served many roles during her 20 years at United Refrigeration. Currently, she is their Catalog Development and Production Specialist. Berenice is responsible for producing and approving their 1,300 page print catalog and supervising the ongoing maintenance of over 50,000 products and their digital assets.

Mike McAnulty is the Digital Marketing Manager for United Refrigeration. He has been with United Refrigeration for almost 3 years.
Prior to United Refrigeration, Mike managed operations at National Refrigeration Products and Ally Bank.

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