Kerry Young

In our series on the Five Cs of Product Content, we’ve discussed tips for delivering content that is correct, consistent, complete, and compelling. But there is one last “C” —…

Today’s buying journey is rarely linear. Instead, shoppers use a myriad of channels — from discovery and research to purchase and beyond. That’s why, if you’re a product-centric company, consistent…

In recent posts, we’ve discussed how you can follow the Five Cs of product content to convert sales and win over your customers. Today, we’re covering one of the more…

Are you getting ready to launch a product, improve sales, or expand into a new channel? Then, chances are, you’re thinking about how to improve your product content. To turn…

Product teams have a lot on their plates these days. They work hard to deliver product content and experiences that B2B and B2C buyers demand. How can you ensure you’ve…

The pandemic accelerated digital transformation, but not every market advanced equally. On one hand, digital commerce in the U.S. accelerated by four to six years due to the pandemic, and…

$70.5 billion in holiday returns? PIM may be your best defense. Holiday eCommerce sales exploded this year, with a 35% predicted boost year over year. The surge in online shopping…

Product Information Management (PIM) has truly evolved in recent years, both in terms of technical capabilities and creative use cases. It’s no longer just about a ‘single source of truth’…

High user adoption is a critical success factor for Master Data Management (MDM) initiatives – both in terms of benefits and risks. Engaged users often seek out and discover new…

Have we mentioned we have the best user community in the Multi-Domain MDM space? They proved it once again at ENGAGE 2020. While things may have looked a little different…