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Scot Madill

Sep 21, 2010 ·

Usability is not a luxury

Usability used to be a luxury, but now is a requirement in B2C technology. If your technology is not intuitive, consumers won’t use it and you will fail. I remember when setting a clock on a VCR used to take an hour with an instruction manual. Not anymore. I plug in my blue ray player and it knows the time and date, and it even helps me program my universal remote. The contrast between B2B and B2C really hit after ordering a birthday gift in 1 minute on Amazon while waiting for the Ballard Bridge to close during my compute…. Read more

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