Design Thinking: How to Deliver Solutions With Better User Experience

By Martin Monka on Sep 27, 2017

It’s always been difficult to define business requirements that fully describe the desired solution to an existing problem. While it’s usually not too difficult to state the problem, it’s hard to describe the solution in detail because you need to do so without knowing the future environment. More and more emphasis is being put on the fact that user experience not only impacts your brand but also has an associated cost if it provides a poor experience – and that cost can be quite high.  A good user experience should be an important goal in your development process.

One of the methodological approaches to look at a design or development process with a solution-based (rather than a problem-based) mindset is Design Thinking.

user experience

Design Thinking empowers teams to come up with new ideas and allows you to expand the playing field by focusing on creating more value and a better user experience for the end user. This means you start to look at the desired solution rather than just the problem itself. It allows you to incorporate the element of User Experience into the design and development process.

A Design Thinking approach includes a number of stakeholders that contribute different elements from their perspective and follows these steps:

  • Scoping
  • 360 Research
  • Synthesis
  • Ideation
  • Prototyping
  • Validation
  • Implementation

All of these steps require some kind of visualization to gather feedback and iterate as long as there is no agreement on the final solution.

Consequently, teams involved in the development of new software solutions need to have the tools that enable them to quickly create good visual examples of their desired solution at various stages to gain feedback and be able to easily incorporate it into the solution. Changes in each iteration need to be created fast and in an efficient way. Of course, once a solution has been created, the same holds true for future changes. The user interface needs to be visually appealing and the complete solution has to offer a great user experience.

Winshuttle Composer offers all the features to empower non-technical users to easily create and modify solutions to automate business processes with a great user experience. Composer is a web-based single authoring environment that doesn’t require programming skills to create workflows and user-friendly web forms. The graphical workflow and web form creation simplifies the development process and allows for easy prototyping. You can preview forms from the authoring environment for web or mobile deployment, eliminating the need to deploy the solution first in order to view it. With a single-click deployment, solutions are easily published for users to test and run.

Other features include:

  • HTML5 forms with responsive design and cross-browser compatibility to support mobile, tablet, and desktop environments
  • Smart integration with SAP and other backend systems
  • Solution lifecycle management for enterprise-wide deployment

With these features, even non-technical teams can easily create solutions with a great user experience and validate them against business requirements. Interested in learning more about automating business processing that delivers a great user experience with Winshuttle Composer? Watch a short Composer video or visit for more information.

About the author

Martin Monka

Martin is an Enterprise Solutions Manager for Finance Automation, based in Bothell, Washington, USA.

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