Infographic: New Product Launch Insights
By Jeanette Mifsud on Feb 22, 2018
According to the Wall Street Journal, “The 20 largest consumer packaged goods companies last year had flat sales while smaller ones posted sales growth of 2.4%.” When it comes to launching new products, many large organizations lack the agility and speed that’s required to compete with smaller, emerging companies.
What’s driving this need for product launch speed and scale? The answer in part is changing consumer demographics and shifting consumption patterns and behaviors. These changes have a trickledown effect on much of the industrial supply chain.
Winshuttle recently interviewed over 120 product launch professionals at large companies who use SAP to power their manufacturing processes. We were curious to learn more about their challenges and areas where they see room for improvement in their product launch processes.
Whether you’re responsible for a line of products or in a supply chain, brand management, IT or master data role, we think you’ll enjoy learning what your peers are doing and planning to do when it comes to their New Product Introduction (NPI) or product launch processes.
About the author
Jeanette is a senior product marketing manager at Winshuttle and has over 20 years experience helping technology companies define and market products that solve real-world problems for customers around the globe. Although based in our Bothell, WA headquarters, Jeanette hails from the UK.
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