Wimbledon, UK

EMEA & APAC Field Marketing Lead (Maternity Cover)

Europe, Middle East, Africa

Reports to: VP, Marketing

Position summary

The EMEA & APAC Field Marketing Lead ensures we are delivering high performing marketing programs across the customer lifecycle in our direct and indirect regions to drive demand. Working with the VP of Marketing, this position  provides subject matter expertise for field marketing and marketing operations in the region, to ensure we are developing sound regional plans in support of the larger global strategy and that the components of the delivery are well-defined, well-built and ultimately executed with intended results.

The ideal candidate is an experienced marketing all-rounder who can easily distill information and make strategic and tactical decisions that drive brand awareness and qualified sales opportunities for the company in our chosen markets. This is a player-coach role, so we are looking for someone who can be the go-to person for the team, but who is also wishing to be directly responsible for the execution of Marketing activities in the region.

About Winshuttle

Are you interested in working in a fun, collaborative environment, for an award winning workplace? Winshuttle is dedicated to fostering a culture of respect and innovation to support and empower employees' ambitions. We're constantly looking for entrepreneurs who aren't afraid to think outside the box, and don't take themselves too seriously. We embrace and support our employees who seek opportunities for continued learning, inspire others, and live and breathe our core PACT values. We have a work hard, play hard mentality; we're constantly evolving lean solutions for ERP business processes by day, and dominating on the frisbee golf course by night. Our strength and competitive advantage stems from our awesome employees, and we strive to create a balanced work life that is as inspiring and rewarding as life at home. Think you might be a great fit?

Essential functions and responsibilities

  • Acts in a consultative role with local sales directors and marketers in distilling sales goals into marketing plans that drive sales. Apply deep understanding of the marketing mix and best practices to add value to how we develop and deploy regional plans, taking into consideration local market sales models, benchmarks, historical performance and more.
  • Provide day-to-day support and guidance to the Marketing Leads & marketing automation specialist, to help navigate the developmental aspects of their plans, as well as the tactical delivery and optimsation.
  • Make sure best practices are well understood and adhered to particularly around consistent delivery of brand experience, work involving systems like GoToWebinar, Salesforce.com, Marketo, WordPress and more.
  • Own and deliver the regional marketing plan for Winshuttle’s new EnterWorks product line, to support the go-to-market strategy in Europe.
  • Support with the planning and execution of global campaign responsibilities as assigned.
  • Provide guidance to the EMEA marketing team, supporting them with ongoing prioritisation and coaching, ensuring that internal processes are being adhered to.
  • Drive timely and consistent communication of results and optimisations within and beyond the marketing team.
  • Leverage the help of internal team members across the company as well as third party experts, vendors and suppliers to deliver on marketing programs in the most efficient and cost effective way possible.

Desired behaviors

  • Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
  • Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
  • Manages the workload – makes timely decisions, prioritises effectively, solves problems, monitors results and takes remedial action where necessary.
  • Technically proficient – knows role and has a solid familiarity with tasks and responsibilities.
  • Communicates ideas – strong facilitation and written communication, proposes a way forward. Listens to views of colleagues and takes in diverse perspectives.
  • Works collaboratively – shares information, fosters teamwork and contributes to positive work environment where people want to come to work.
  • Display ethical character and competence – acts with integrity and intent, is accountable for own actions.

Knowledge

  • Deep and broad understanding of analytics, marketing and sales automation, lead flow, event logistics, branding, social media and more.
  • Understand data privacy laws in Pan European markets, relative risk and actions to drive database compliance, growth and improvement.
  • BA or BS in Communications, Marketing, or other relevant degree
  • Excellent English language skills and ability to effectively communicate information and ideas in written and verbal form.

Experience

  • At least 5 years in a field marketing or similar “marketing all-rounder role” in the European market(s), with experience delivering a broad mix of activities including PR, web, outbound email, webinars, live events and database development.
  • 2-3 years experience with lead generation in a direct sales model using marketing automation and CRM.
  • 1-3 years experience in extracting and analyzing marketing data from analytics tools like Google Analytics, Marketo, WordPress and the like.
  • Working on global teams across European time zones and boundaries.
  • Ability to lead by example, without micromanaging.

At Winshuttle, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. Winshuttle is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or Veteran status.

This job posting does not imply that these are the only duties to be performed. Employees occupying this position will be required to follow any other-related instructions and to perform any other job related duties requested by their supervisor. To perform this job successfully, an individual must be able to perform each essential duty and meet the physical requirements satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

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