Wimbledon, UK

Marketing Manager, UK & Ireland

Europe, Middle East, Africa

Reports to: Manager of European Marketing

Position summary

The Marketing Manager is part of Winshuttle’s European Field Marketing team, reporting to the Manager of European Marketing. In this role he/ she is responsible for planning and implementing the UKI marketing plan to help increase Winshuttle’s brand awareness, generate demand in the local market and deliver leads to support the direct sales team. The regional marketing plan includes a wide range of traditional and digital marketing tactics; including event management, webinars, multi-touch campaigns, content production, online marketing, database maintenance and more.

About Winshuttle

Are you interested in working in a fun, collaborative environment, for an award winning workplace? Winshuttle is dedicated to fostering a culture of respect and innovation to support and empower employees' ambitions. We're constantly looking for entrepreneurs who aren't afraid to think outside the box, and don't take themselves too seriously. We embrace and support our employees who seek opportunities for continued learning, inspire others, and live and breathe our core PACT values. We have a work hard, play hard mentality; we're constantly evolving lean solutions for ERP business processes by day, and dominating on the frisbee golf course by night. Our strength and competitive advantage stems from our awesome employees, and we strive to create a balanced work life that is as inspiring and rewarding as life at home. Think you might be a great fit?

Essential functions and responsibilities

  • Develop and execute a regional marketing plan in conjunction with the global Marketing organisation and with close collaboration and alignment with the UKI Sales Director.
  • Deliver events and webinars including all planning, scheduling, pre, onsite and post event activities.
  • Plan and implement regional email marketing campaigns, develop nurture streams and surveys, and provide audience segmentation and program analysis.
  • Become proficient with and leverage the company’s marketing automation platform and other tools. Strive to implement and share best practice in marketing and assist the sales teams as needed.
  • Support the region’s referral partner network as needed; running joint events and managing participation in partner led activities.
  • Track and monitor success and return of all marketing activities and deliver regular analysis and reporting.
  • Execute the regional database growth and maintenance plan.
  • Work with the EMEA Web Manager to ensure that the content on the English corporate website is relevant to the UK market.
  • Produce regional content such as email campaigns, event materials, collateral, digital sales tools etc.
  • Assist with recruitment of customer references for speaker engagements, video productions, case studies and press interviews.
  • Leverage the company’s active social media channels such as LinkedIn, Facebook, Twitter and blogs, and perform continual outreach to grow brand awareness.
  • Assist in optimising regional PPC and SEO campaigns, including the development and implementation of landing pages.
  • Manage relationships and deliverables of external marketing agencies and other service providers as relevant.
  • Budget management
  • Travel required

Desired behaviors

  • Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
  • Manages the workloadmakes timely decisions, prioritises effectively, solves problems, monitors results and takes remedial action where necessary.
  • Technically proficient – knows role and has a solid familiarity with tasks and responsibilities.
  • Takes responsibility for own learning – knows personal strengths and recognizes development needs. Is open to feedback and always seek to learn.
  • Communicates ideas – proposes a way forward. Listens to views of colleagues and takes in diverse perspectives.
  • Works collaboratively – shares information, fosters teamwork and contributes to positive work environment where people want to come to work.
  • Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
  • Display ethical character and competence – acts with integrity and intent, is accountable for own actions, behaves according to the company values. Act as a good citizen of Winshuttle.

 

Knowledge

  • BA or BS in English, Communications, Marketing, or other relevant degree
  • Good technical understanding of digital analytics and the ability to pick up new monitoring and reporting tools quickly.
  • Excellent English language and writing skills. Ability to effectively communicate information and ideas in written and verbal form.
  • Strong project management/ organisational skills; comfortable with numbers; excellent attention to detail.
  • Knowledge and understanding of social media platforms and their respective participants (LinkedIn, Facebook, YouTube, Twitter etc.) and how they can be deployed in different scenarios.

Experience

  • 3-8 years B2B marketing experience.
  • Experience with Marketing Automation and CRM tools required. Marketo and Salesforce experience a plus.
  • Ability to build and maintain relationships with colleagues in other departments and time zones, with suppliers and company affiliates.

This job posting does not imply that these are the only duties to be performed. Employees occupying this position will be required to follow any other-related instructions and to perform any other job related duties requested by their supervisor. To perform this job successfully, an individual must be able to perform each essential duty and meet the physical requirements satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.