Building an MDM Roadmap? Gartner MDM Critical Capabilities Report is Here to Help

By Kerry Young on Feb 21, 2019

Are you working on building your MDM roadmap? The 2019 Gartner MDM Critical Capabilities report was just released, and it aims to provide some help for companies planning an MDM implementation.

EnterWorks performed in the “Gartner Critical Capabilities for Master Data Management Solutions” report as the only vendor to achieve improved competitive ranking in all six MDM use cases across customer data, product data, multi-domain and multi-vector MDM.

EnterWorks also achieved above-average scores for 12 of 13 assessed Critical Capabilities, as well as strong marks in core functionality for buy-side and sell-side product data use cases, where the EnterWorks MDM solution excels, including: 

  • Workflow/BPM
  • Loading/sync/business services
  • Hierarchy management

This research follows Gartner’s companion Magic Quadrant for Master Data Management Solutions in January, where EnterWorks was positioned in the Gartner MDM Magic Quadrant for the third consecutive time, and achieved improved positioning for the ability to execute since the previous MQ.

EnterWorks and Gartner Critical Capabilities for MDM

Gartner released this new research to focus on the customer experience with a vendor’s technology and its depth of offering for key MDM capabilities and use cases.

The report evaluated vendors on 13 critical capabilities in MDM and the vendor’s ability to support the six major MDM use cases: B2B and B2C customer data, buy-side and sell-side product data, multi-domain MDM, and multi-vector MDM.

As Gartner reports, the EnterWorks Enable MDM solution received:

  1. Above-average scores from surveyed reference customers for all but one of the assessed critical capabilities.
  2. Strong scores for workflow/BPM, loading/sync/business services, and hierarchy management.
  3. Its greatest advance in ranking for capability in addressing performance / scalability / availability / security, where EnterWorks tied for third best among the 14 vendors evaluated.

This recognition is especially important for EnterWorks Multi-domain Experience Management (MxM) umbrella offering, which has MDM as a core enabler for our customers as their central data management and insight hub for B2B, B2C, and business-to-business-to-consumer (B2B2C) business models. Our customers serve a variety of industries and require an MxM solution to enable differentiated digital and physical experiences to their customers, associates, and trading partners in the context of their product and service offerings.

Other Key Takeaways from the Gartner MDM Report

This year’s Gartner MDM Critical Capabilities report takes a unique perspective on the “inherent complexity of MDM.” Because there is no “silver bullet” solution, Gartner suggests that companies follow a use-case-based approach that data and analytics leaders can reference during vendor MDM evaluations. Gartner also notes:

  • Selecting the right packaged MDM solution requires a clear understanding of how it can meet current and future business requirements.
  • Companies can focus on prime use cases and accelerated time to business value, as successful MDM implementations start with a single domain and use case. 

Gartner’s research also focused on the top organizational requirements for which MDM solutions are purchased. These include operational business efficiencies, improving business process agility and outcomes, and improving customer relationships.

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Helping You on Your Path to Master Data

Building an MDM roadmap isn’t easy. That’s why we provide an extensive list of resources to help you understand the crucial capabilities of MDM and ways to make your implementation smooth and efficient. Visit our Resource Library and dive in!

We also invite you to learn more about what makes EnterWorks Multi-domain MDM uniquely-suited to meet your evolving business and technology needs.

*Gartner, Critical Capabilities for Master Data Management Solutions, Simon Walker, Alan Dayley, Michael Moran, Bill O’Kane, Sally Parker, 11 December 2019


About the author

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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