EnterWorks Leads in 2018 Forrester Wave™ for Product Information Management

By Kerry Young on Jun 28, 2018

EnterWorks and its Enable™ Release 9 are riding the Forrester PIM Wave all the way to the top. EnterWorks has been named Leader in The Forrester Wave™: Product Information Management Solutions, Q2 2018!

Click here to download a complimentary copy of the Forrester PIM Wave 2018 and learn why EnterWorks scored 5 out of 5 in many categories, tied for the highest score in the Strategy category, and received the second highest score in the Current Offering category, increasing the most in this category of all vendors when compared to scores from the 2016 report.

Forrester PIM Wave reports EnterWorks as the best fit for a single view of data across domains

According to the Forrester PIM Wave report, EnterWorks “has delivered a platform that is architecturally sound, rapid to deploy, and delivers the flexibility to solve the most complex data management challenges…[and] delivers PIM, MDM, and digital asset management (DAM) in a single platform. In addition to the standard PIM use cases for brands, manufacturers, and retailers, EnterWorks delivers a community content hub for the B2B2C market that empowers content distribution and collaboration across member organizations, such as buying groups and franchisers… Customers we spoke with were ecstatic to have a vendor commit to fixed-time implementations and take ownership of client success even when partners are leading the implementation project.”

The Forrester PIM Wave recognizes the EnterWorks Enable solution as the best fit for organizations looking for a single view of data across multiple domains, with:

  • excellent reporting capabilities, allowing users to easily view, track, and manage the products;
  • dashboard widgets that enable users to scorecard vendor quality and performance;
  • a vendor portal with a complete business workbench that provides visibility into the state and quality of product data and product management workflows;
  • software features that accelerate deployment;
  • fixed price/fixed time implementations that get customers up and running in as little as 90 days, and;
  • a PIM offering that includes a robust DAM and supplier portal.

EnterWorks also received the highest possible scores in the Content Onboarding Portal, Content Creation, Digital Asset Management, Systems Integrations, and Market Approach criteria. Enable also scored among the highest in the Content Governance and Operational Properties criteria.

Key Takeaway: In the digital age, the need for PIM is absolute

Digital transformation has made data and content technologies essential for persuasive storytelling by B2B and B2C companies. Forrester describes this as a “content arms race” with companies rushing to deliver compelling content in context across a variety of channels to grab market share and meet consumer demands. These efforts falter when forced into manual, error-prone processes and spreadsheets, along with a lack of data quality and governance. Therefore, the question for organizations is no longer “do we need PIM?” but “which PIM system should we choose?”

EnterWorks’ focus addresses what we’ve heard in the market: helping businesses to master complexity while creating differentiated experiences with ease of implementation and use. Our newly-announced Agile Data Fabric™ (ADF) and advanced functionality for B2B, B2C, and B2B2C business models all contribute to the flexibility and collaboration needed to adapt and thrive in today’s digitized commerce market.

Key Takeaway: Forrester’s PIM market differentiators point to the cloud and user empowerment

With a PIM landscape that has transformed over the years, Forrester advises that organizations focus on PIM vendors with the following differentiators:

#1: Business user empowerment:  Forrester notes that user-friendly UI’s with advanced tools for writing rules, creating workflows, etc. gives business users control to “create, enrich, govern, and deliver content.” EnterWorks Enable is differentiated by its ease of use, configurability with no coding required, and scalability to grow as business needs evolve.

#2: Cloud technology:  A recent EnterWorks article featuring our partner Tenzing discusses the benefits of getting your PIM off the ground and into the cloud. The article shares how many new owners of sophisticated PIM systems seek refuge in the cloud due to its cost-effective structure and ease of use. According to the Forrester PIM Wave, the ability to exploit third-party cloud services helps organizations by offering “AI-enhanced enrichment automation, rapid time-to-value, and enterprise level scaling.” With the flexibility of on-premise and cloud (SaaS) models for deployment, EnterWorks stands out with the fastest time to value and lowest total cost of ownership in the industry.

EnterWorks is proud to be named Leader in the 2018 Forrester PIM Wave. It’s a gratifying step as we continue our “Summer of Innovation” with a multi-pronged innovation strategy using ADF as a springboard for embedding Artificial Intelligence and co-innovation initiatives.

Are you starting a PIM or product MDM initiative? Looking for some pointers to get things rolling? Request the EnterWorks e-bookPreparing for PIM.  You’ll gain helpful insights into essential first steps to prepare for your PIM or product MDM program.

About the author

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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