EnterWorks Q1 Highlights: MDM Momentum

By Kerry Young on Apr 12, 2019

Where is Master Data Management (MDM) and Product Information Management (PIM) headed? A quick look at how EnterWorks kicked off the year provides a great snapshot. The MDM market is experiencing unprecedented momentum in 2019, and we’re just getting started. From acquisition to innovation, join us as we highlight our key moments of Q1.
Leading ERP-Centric Data Management Platform Provider + MDM/PIM Leader

Post-Merger Collaboration:

  • Winshuttle capabilities connected via EnterWorks Agile Data Fabric™
  • Patented AI capability for automated data handling
  • Certified, out-of-the-box SAP integration
  • Workflow extensions for Winshuttle Foundation and Studio
  • Builds on a converged foundation of MDM, PIM, and DAM
  • Contextual platform to fully address experiences for the customer, associates, suppliers, and brand experience managers

Recognized for Third-Generation MDM

  • Highest score for third-generation MDM
  • Only vendor with Leader status in both current Forrester Waves for MDM and PIM

“EnterWorks’ support of ecosystems is preparing it for the third generation of MDM. Its product strategy focuses on user personalization, AI, and machine learning.”– Forrester MDM Wave

Biggest MDM Gains

Gartner Critical Capabilities for Master Data Management Solutions

  • Only vendor to achieve improved competitive ranking in all 6 MDM use cases
  • Single view of all product, vendor, store, and digital asset data
  • Enhance digital product experience
  • Support omnichannel commerce initiatives
  • Future: Vendor Portal, Vendor MDM, Print
  • Exploring: EnterWorks’ Recipe Management

“Farm Boy is riding the digital wave in enhancing its leading grocery business…Their innovative digital strategy is founded on greater personalization of consumer offers, which, in turn requires a mastery of complex product information and experiences. This has led the grocer to EnterWorks’ suite of PIM, DAM and content solutions.”

About the author

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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