Observations and MDM Insights from 2016 Master Data Management Gartner Summit

By Kerry Young on May 26, 2016

Recently the EnterWorks team attended the 2016 Gartner Summit on Enterprise Information & Master Data Management in Grapevine, Texas. It was an honor to be part of one of the year’s most important gatherings of senior information management leaders. This year’s MDM Gartner Summit focused on: harnessing the power of today’s information assets; unleashing the potential of information-driven roles; and delivering the trusted enterprise information needed for digital business success.

MDM Gartner Summit Highlights

  • Launch of the Exclusive Chief Data Officer Program: Created for senior data and analytics leaders, this program features brand new Gartner research and the findings of the 2015 Gartner CDO Survey. It’s a unique opportunity for Chief Data Officers to engage directly with Gartner analysts and peers.
  • Discussions on digital information strategy, data quality, agile information governance, information management and the Internet of Things (IoT), multi-domain MDM, information as an asset, and information infrastructure management.
  • Keynotes from several Gartner VP Distinguished Analysts and Fellows on Master Data Management hot topics, including insights into the recent Gartner Magic Quadrant.

Master Data Management Market Trends & Key Takeaways

Throughout the week our team was fully immersed in everything MDM, from keynotes and case studies to Gartner Analyst Q&A’s and workshops. We gleaned vital takeaways for our business and fresh information on market trends.

Let me share a few observations with you:

  • Data quality assurance is the fastest growing information management segment, and IoT is a key driver followed by operational efficiency.
  • HTAP (hybrid transaction & analytics processing) is emerging as a new database standard.
  • Several sessions mentioned the importance of polyglot persistence and advocate graph database for MDM.
  • MDM vendors are beginning to partner with Enterprise Governance vendors for enterprise level metadata management. Gartner believes this will be a key requirement in 2-3 years.
  • Gartner uses the term Bi Modal IT to separate systems of record and system of engagement. Analytics are seen as an enabler to drive insights from engagement into system of record.
  • There’s a lot of confusion about merging cMDM and pMDM quadrants into multi-domain MDM in 2016. Platform style vendors with a dynamic data model like EnterWorks are seen as having an advantage over application style vendors (fixed data model).
  • Analysts advise customers to look at quadrants in conjunction with the critical capability report, as this will help with selection criteria.
  • MDM vendors are beginning to create industry specific templates (data model, reference data, integrations, rules and workflow). Verticals with industry associations are more successful with templates.
  • Gartner believes data quality, ETL and integration should be platform capabilities for MDM.
  • IoT platforms and applications are exploding in industrial industries, smart homes and wearables. Governance is lacking and MDM is seen as “next big thing” in IoT.

Earlier this year, the EnterWorks MDM platform was included in the Gartner Magic Quadrant and Report, Gartner’s Critical Capabilities for Master Data Management (MDM) of Product Data Solutions. Read more about the results of that report here: https://www.enterworks.com/mdm/enterworks-mdm-included-2015-gartner-magic-quadrant-master-data-management/

About the author

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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