The CGT Readers’ Choice 2017 Survey Results Are In…

By Kerry Young on Feb 23, 2017

May I have the envelope please? The CGT Readers’ Choice 2017 Survey results are in. EnterWorks was chosen as a 2017 Editors’ Pick for its impact on the technology innovations of consumer goods organizations. The honor highlights EnterWorks’ expertise in Product Information Management (PIM) and Master Data Management (MDM) solutions.

The CGT Readers’ Choice Survey is published annually by Consumer Goods Technology Magazine. This is the 17th edition, in fact. It’s a crowd favorite among consumer packaged goods (CPG) companies, as they use the results to guide investments in future business and IT solutions.

To quote Ali Orr of CGT, “In these modern times, you can’t run a successful, competitive consumer goods business without forging a solid foundation in technology. And you can’t build that foundation without enlisting help from reliable technology and service partners.”

CGT Readers’ Choice Survey: Editors’ Pick

The 2017 Editors’ Pick is an opportunity for the CGT editorial staff to recognize the 14 technology solution and service providers that are making a substantial impact on the industry.

CGT recognized EnterWorks for its ability to enable companies to acquire, manage and transform product information into persuasive content. This empowered content then drives sales, increased collaboration, and new competitive strengths. The editors also commended EnterWorks’ high ranking in “The Forrester Wave: Product Information Management Solutions”, earning praise for providing customers with strong reporting capabilities and cloud-architecture flexibility.

The Editors’ Pick recognition is a great testament to our efforts to provide CPG’s with the tools they need to master channel complexity, giving their customers an overall superior customer service. It’s always an honor to receive recognition for our work. However, CGT’s Readers’ Choice comes with the affirmation that CPG executives receive true value from our services.

Why CPG Companies Rely on EnterWorks PIM and MDM Solutions

EnterWorks has made a strong connection with the CPG industry. Why? Because we understand the unique challenges CPG companies face. For example, communicating product content to customers and complying with regulations regarding sourcing, ingredients, labeling and packaging. We know that managing product content and publishing it across multiple channels is increasingly necessary for success.

The CPG industry is undergoing unprecedented change, and with it, evolution of business models. In fact, recently I spoke to CGT Magazine more specifically about the transition in CPG to a Business-to-Business-to-Consumer (B2B2C) model.

Manufacturers and brands are adjusting to a deeper level of interaction with consumers, and face new demands in regards to product content from both retailers and directly from the consumer. They are increasingly pressured to better collaborate with retailers in regards to product knowledge and content, from production to promotion. Many manufacturers and brands desperately need a single, consistent repository of content that can seamlessly serve all constituents across channels.

Next Steps

To conclude, 2016 was a great year for us. EnterWorks has added multiple packaged goods clients and made innovative advances to our MDM and PIM platforms. We also expanded the CPG experience of our talented team, and ranked highly in Forrester’s PIM Wave.

We want to thank our CPG customers – like HP Hood, Fender, and Mary Kay – for being a part of our story. And now that we’ve taken a moment to celebrate our CGT Editors’ Pick recognition, let’s get ready for more work and innovation in 2017 and beyond.

P.S. Download our PIM Value Creation for CPG. The Solution Brief discusses how EnterWorks assists CPG’s in mastering the complexity of omnichannel content execution.

About the author

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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