Frequently Asked Questions:
Acquisition of EnterWorks into STG’s Portfolio

Why did Symphony Technology Group (STG) acquire EnterWorks?
As a strategic private equity firm, STG’s long-term outlook allows its portfolio of software, data and analytics companies to develop innovative product offerings that will appeal to high-growth markets. The acquisition of EnterWorks fits into STG’s sweet spot given its leading market position in the rapidly growing Master Data Management (MDM) and Product Information Management (PIM) markets.
Who is Winshuttle and what do they do?
Founded in 2003, Winshuttle is headquartered in Bothell, WA, a suburb of Seattle, WA, and employs approximately 300 people in 6 countries with roughly 2,200+ companies, 25K users around the world.

Winshuttle software empowers business teams to make an impact through solutions that make it quick and easy to exchange data with SAP using Excel, streamline SAP business processes using forms and workflows, and improve data quality using data stewardship capabilities.

Its business led, IT-enabled solutions enable users to automate processes and solve problems without compromising security or governance. Business teams can author solutions across lines of business and the SAP landscape, speeding product launches and financial accounting processes, streamlining customer and vendor onboarding, improving plant maintenance efficiency, and tackling data migration projects.

Who is EnterWorks and what do they do?
Founded in 1998, EnterWorks is headquartered in Sterling, Virginia and employs people in 13 states along with outsourced offshore resources.

EnterWorks® Enable solution for Multi-Domain Experience Management (MxM) is comprised of Master Data Management (MDM), Product Information Management (PIM) and Digital Asset Management. The solution enables companies to transform data assets via a central hub to enable digital and physical commerce across channels, processes, and vertical networks. The platform empowers customers to drive higher sales and be more competitive through e-commerce, mobile, print and various electronic channels. The company operates in B2B and B2C markets with core industry focus in food and CPG, building materials, home and office, among others. It covers industries in a B2B2C vertical network manner, meaning manufacturers-distributors-dealers/retailers/restaurants.

What is the logic behind combining EnterWorks and Winshuttle?
The combination expands the addressable market for each company, increases long-term growth opportunities across all market cycles, and offers both companies the opportunity to accelerate a broader set of next-generation solutions to a wider customer base across more industries. All of which creates greater opportunity for growth, benefiting customers, team members, and partners alike.

Digital transformation is forcing companies to quickly evolve their business models which increasingly rely on data to drive business performance. Digitization is requiring the adoption of new, more flexible solutions for information management that enable digital and physical commerce across channels, processes, and vertical networks. Successful companies reconcile these new solutions with their robust, scalable supply chains running on SAP and other ERP systems and tie in to demand centric commerce and marketing enablement. Both Winshuttle and EnterWorks provide multi-domain master data management solutions with a focus on product master data in support of these new business models. Winshuttle has traditionally focused on material master data (supply chain side) while EnterWorks has traditionally focused on product information management/digital asset management (product management/marketing side) along with supplier, asset, B2B customer domains. The combination of these solutions will provide customers with an end-to-end approach to product data and other critical master data, improving data quality and governance on both the supply side and the demand side of the value chain.

What will be the operating model going forward?
Another Important consideration behind the acquisition is that both companies are values-based organizations. We share a passion for innovation, an intense focus on customer satisfaction, and a culture that fosters team member success.

EnterWorks will become a line of business of Winshuttle and will continue to operate business as usual. An integration team will help identify any near term back office synergies but the company will continue to provide solutions and services to customers without interruption. John Pierson will remain CEO of Winshuttle. Rick Chavie, former CEO of EnterWorks, assumes the title of EnterWorks General Manager, and reports to John Pierson. The EnterWorks LoB and organization will continue to report directly to Rick Chavie.

What does this mean for customers?
In the near-term, customers can expect business as usual from both companies including the delivery and support of their solutions. Going forward, some integration of back-office functions may streamline systems and processes like billing, for example.

Both companies expect future offerings that will be made available for customers to take advantage of an expanded portfolio of solutions that leverage combining processes with master data across a variety of applications.

What does this mean for partners?
Partners can expect business as usual while the integration team seeks out opportunities and synergies that could increase the scope and value proposition for partners.
Who should I contact for more information?
If you have additional questions, please contact the following communications officers.

Mary Lee, Winshuttle VP of Marketing
Susan Magi, EnterWorks Line of Business, VP Marketing