Manufacturing

Gain a competitive edge With MDM designed for B2B2C collaboration

As B2C demands seep into the B2B world, Multi-Domain MDM helps manufacturers across markets provide the compelling commerce experience and product content that their customers demand.

Manufacture success across products, customers, locations and regulations

The manufacturing game has changed. The consumer demand for contextual content that tells a story has long influenced retailers and B2C sellers. Now, in our B2B2C world, this consumer demand extends upstream to greatly impact B2B interactions. As a manufacturer, your product information, localized content, customer insights, supplier data, and logistics data must be accurate and up-to-date, compliant with regulations, and persuasive across B2B and B2C customers. EnterWorks is helping manufacturers and brands gain a competitive edge with Multi-Domain Master Data Management. Manufacturers will benefit from Material Master, Location, Customer B2B, and functionality such as PLM, Bill of Material (BOM), and more.

See all the ways EnterWorks helps manufacturing

Food & agribusiness

Food distributors face unique challenges around food standards and logistics management. MDM helps distributors remain competitive, efficient, and compliant.

Consumer packaged goods

CPG companies rely on MDM to leverage high-quality data for personalized offers, brand messaging, and omnichannel experiences.

Beauty & fashion

With the ability to create and enrich product content and digital assets, companies in cosmetics, fashion, and beyond are primed to experience the beauty of MDM.

Building, HVAC & electrical

Distributors routinely handle thousands, and even millions, of product SKUs. MDM helps distributors tackle building parts, materials, equipment, and more with a single trusted view of data.

Furniture & home furnishings

Rich, accurate, and up-to-date product content is crucial to winning and sales and loyalty in the furnishings industry. MDM with digital asset management and configurable product support helps manufacturers gain a competitive edge.

Medical & pharma

For health-related product data, there’s even more at stake. MDM helps distributors meet medical safety standards and ensure life-saving goods are delivered when, where, and how their customers require.

Learn more about EnterWorks for manufacturing

Say goodbye to data silos and manual processes

While some companies struggle to keep up due to manual processes and outdated back-office systems, organizations that utilize Multi-Domain MDM can leverage combinations of product, customer, asset, supplier, and location-specific information to utilize contextual data as a secret weapon to success.

The EnterWorks Multi-Domain MDM solution provides manufacturers with a complete set of tools to acquire, normalize, enrich, and syndicate cross-domain data across touchpoints. Multi-Domain MDM helps manufacturers manage multiple domains of data and easily link objects from those domains to create dynamic virtual relationships. The platform helps businesses advance from collecting data across single domains to connecting data domains together for insights and intelligence.

The solution features advanced and innovative capabilities in areas ranging from data quality and embedded product standards to exceptional performance scaling that easily accommodates large manufacturers. With GDSN Major Release 3 (MjR3) certification, manufacturers can achieve a simplified syndication process to both GDSN and non-GDSN target locations.

Leverage customer data to improve offers and experiences

Today’s manufacturers can benefit from managing both end customer data as well as B2B customer data. Multi-Domain MDM helps manufacturers identify activity around a customer and update the profile accordingly. For example, if a consumer fills out a warranty card, the system can ingest marketing data about their household, demographics, preferences, and buyer behavior. This data can be leveraged to improve product design and offers. For B2B customers, the platform maps their role and demographic information, as well as takes in financial and geographic information on the company’s business and operational locations.

Deliver the product content customers demand

Information-obsessed shoppers are driving a commerce environment that requires enhanced, persuasive product content across a variety of channels. For manufacturers, managing product data for a vast number of products, with possibly thousands or even millions of attributes, is a daunting task. Multi-Domain MDM with Product Data and Digital Asset Management (DAM) helps manufacturers deliver the rich product content that B2B customers require and end-customers demand. With DAM, companies can deliver images, documents, templates, audio and video files, and more. Assets are centrally stored and managed through the MDM system, with capabilities to link relationships and associating assets to information for consistency and easy tracking, searching, and reporting.

Improve Vendor Collaboration

Multi-Domain MDM with Supplier Data Domain provides a centralized platform for standardizing vendor information and processes across brands and geographies. Manufacturers can maintain and optimize relationships between vendors and manage high-quality data about the parts supplied by each vendor, how the parts were used, what products contain those parts, and where those products were sent.

Add insights with location, asset, and reference data

Adding a Location Domain enables manufacturers to manage information related to manufacturing plants, warehouses, regions, and more. Adding the context of ``Where`` to other data domains – including Product, Supplier, etc. – helps manufacturers improve business decisions, cost savings, and analytics.

Manufacturers can also benefit from an Asset Data Domain to manage information around physical assets, like equipment parts and maintenance, as well as intangible assets such as building leases or trademarks and patents. Maintaining asset data enables manufacturers to stay on top of time-based renewals and maintenance requirements to ensure safety standards are met and operations run smoothly.

Reference Data can also be managed when it comes to how and where products are manufactured – for example, color standards, units of measure, or currency exchange rates for pricing transformations in different countries.

Rely on a market leader

EnterWorks is the most powerful and flexible Multi-Domain MDM solution on the market today, backed by a team of experts providing unparalleled support and integrated innovation such as cloud deployment, Digital Asset Management (DAM), Adobe® InDesign & Publishing, Automated Workflow, Globalization, Syndication, and Supplier Portal.

EnterWorks’ MDM customers include some of the largest manufacturers and brands in the world. These companies leverage EnterWorks to import data faster, enrich it through enterprise collaboration, and deliver it automatically in the format required by each selling channel. The software is designed to help companies maintain high-quality, consistent, and up-to-date logistics/manufacturing data to drive individualized offers for improved sales and margins.

Our market leadership demonstrates how our unparalleled Business-to-Business-to-Customer (B2B2C) collaboration capabilities enable retailers and brands to gain cross-domain intelligence and respond to the demand for rich, omnichannel content in the customer's channel of choice.