The future of retail requires MDM-driven digital transformation
For retailers, the work of reinvention is just beginning. Brands and commerce businesses must rethink and transform how they deliver frictionless and experiential moments to meet evolving consumer demands. Data-driven strategies, technology innovation, and the agility to evolve are mission-critical in this new era of retail.
Multi-Domain MDM is key to data and digital initiative enablement
Today’s rapidly-evolving retail marketplace is driven by consumers who expect rich experiences when, where, and how they choose. Retailers must consider not only the effectiveness of data, but how they can deliver contextual content that tells a story and creates experiential moments for consumers.
EnterWorks Multi-Domain MDM provides retailers with a complete set of tools to acquire, normalize, enrich, and syndicate data across domains throughout the enterprise, consisting of data from products, customers, location, assets, suppliers, and more. Our software incorporates advanced capabilities in areas ranging from data quality and embedded product standards to exceptional performance scaling that easily accommodates retailers of any size. With GDSN Major Release 3 (MjR3) certification, retailers can achieve a simplified syndication process to both GDSN and non-GDSN target locations.
Grocery & restaurant
For grocery and food retailers, a period of disruption has evolved into the new normal. MDM helps food retailers and restaurateurs enable digital and omnichannel initiatives to capture growth and remain competitive.
Mass & specialty retail
From SMBs to mass retailers, businesses rely on Multi-Domain MDM to leverage high-quality data for personalized offers and streamlined operations. Leveraging Product, Customer, Supplier, and Location domains, these retailers can offer consistent and compelling experiences, whether in-store or online, for the customers.
Office supplies & furniture
For the office supply industry, MDM makes partner collaboration, catalog creation, configurable products, and data syndication a breeze.
DIY & hardware
Hardware and building retailers routinely handle thousands, and even millions, of product SKUs. MDM helps building and DIY retailers tackle building parts, materials, tools, and more with a single trusted view of data, quick catalog creation, and syndication across sales channels.
Beauty & fashion
With the ability to create and enrich product content and digital assets, companies in cosmetics, fashion, and beyond are primed to experience the beauty of MDM.
Medical & pharma
For health-related product data, there’s even more at stake. MDM helps distributors meet medical safety standards and ensure life-saving goods are delivered when, where, and how their customers require.
Gain cross-domain retail insights
With Multi-Domain MDM, companies can connect the dots and gain better control over their products, supply chain, and forecasting. Knowing your customers, keeping track of inventory and data by location, and understanding supplier/fulfillment options helps retailers tailor messaging and product offers.
Know your customer
Shoppers are looking at your ability to communicate and satisfy service, fulfillment, and experience expectations. In our digital age, retailers can gain a competitive edge by personalizing the experience for their customers – but first, they must know the customer.
Leveraging Multi-Domain MDM with Customer Data Domain, businesses can use a consolidated view of the customer to generate a more thorough understanding of the preferences and impact of each interaction through the lifecycle of a customer. This helps companies shape appropriate messaging and product offers. Creating consistent and compelling experiences helps generate loyal customers across channels and interactions.
Deliver compelling product content
EnterWorks MDM with a Product Domain helps retailers deliver rich product content across channels, leverage cross-domain data to improve operations, and gain insights throughout the data lifecycle. The advanced and agile platform enables companies to acquire, manage, and transform product information into persuasive content. This enriched content helps retailers grow digital sales and drive new competitive strengths across eCommerce, mobile, print, and in-store channels.
Optimize for SEO
Search engines will crawl your product content, so you want to have a number of relevant search terms listed. The Product Domain is crucial as it adds more granularity to product details to help shoppers find the items that meet their needs.
Aid in product exploration
The accuracy and thoroughness of online product information are more crucial than ever. Leveraging EnterWorks Multi-Domain MDM with Digital Asset Management (DAM), retailers can provide the high-quality images, videos, and demonstrations that help buyers feel more confident about purchasing products while shopping across channels.
Impact on reviews and returns
Utilizing content like fit predictors, along with videos and images, helps shoppers make personalized selections, lowering return rates. With pressure on delivery cycles and fulfillment resources, this will become even more crucial to managing operations and overall customer satisfaction.
Recommend relevant products
Product data enables product associations and bundling, enabling retailers to provide relevant product recommendations, as well as effective upselling, and cross-selling.
Support Supply Chain and Vendor Collaboration
Multi-Domain MDM with Supplier Data Domain offers the ability to provide accurate data on inventory levels per supplier and improve collaboration. Knowing supplier inventory helps determine when to place orders to keep shelves stocked – which is crucial to meeting expectations when customers order online for delivery or in-store pickup. Supplier Portals also help retailers simplify and speed product onboarding, as well as aid in product content enrichment.
Add location context to your data
Keeping track of data by location is crucial for retailers and merchants in order to continue meeting the demand of consumers.
Businesses can leverage Multi-Domain MDM with Location Data Domain to add the context of ``Where`` to other data domains – including Product, Supplier, etc. – to improve business intelligence and analytics. This can help your business improve forecasting and keep shelves (digital or otherwise) stocked. It can also help enterprises inform customers when to expect products to arrive, understand their fulfillment options, and make a selection that meets their needs.
Take a proactive approach with asset data
Retailers can also benefit from an Asset Data Domain to manage information around physical assets, like equipment, as well as intangible assets such as building leases. Maintaining asset data enables retailers to stay on top of time-based renewals and maintenance requirements to ensure safety standards are met and operations run smoothly. It can also help retailers ensure the right products are sent to the right stores, avoiding unnecessary cost. For example, a leading coffee enterprise utilizes EnterWorks MDM for its asset management to ensure their cafe equipment is properly maintained, and that certain ingredients are only sent to stores that are equipped to make certain drinks, which varies by location. Location and Asset MDM help the merchant optimize resources and keep customer demand satisfied.
Rely on a market leader
EnterWorks is the most powerful and flexible Multi-Domain MDM solution on the market today, backed by a team of experts providing unparalleled support and integrated innovation such as cloud deployment, Digital Asset Management (DAM), Adobe® InDesign & Publishing, Automated Workflow, Globalization, Syndication, and Supplier Portal.
Our market leadership demonstrates how our unparalleled Business-to-Business-to-Customer (B2B2C) collaboration capabilities enable retailers and brands to gain cross-domain intelligence and respond to the demand for rich, omnichannel content in the customer's channel of choice.