The state of manufacturers’ NPI processes
Winshuttle surveyed SAP professionals involved in the new product introduction (NPI) process to gauge how they are being impacted by changing market dynamics.
Read the full reportChanging demographics [1]
74.9M
Boomers
66M
Gen Xers
75.4M
Millenials
[1] Pew Research Center. Based on US Census data – 2014,2015
[2] KPMG U.S CEO Outlook
Challenges today
The shift in consumer preferences and rapid technological change are creating opportunities for smaller, more agile companies to disrupt markets and compete with larger, more established brands.
CEO Concerns [2]
Customer loyalty
Millennials changing the business
Relevance of their products in 3 years
Keeping up with customer needs
Survey Findings
The need for speed
The majority of respondents are under pressure to reduce product launch cycles.
“
The systems and processes need to match the speed of the market.
Sr. Product Development Manager
Major CPG Manufacturer
The pressure to speed up launches varies by industry segment.
Products only used by consumers
Products only used by businesses
Products used by both consumers and businesses
The majority want to speed up – but goals to reduce NPI cycle time vary.
-
6%
-
8%
-
19%
-
22%
-
45%
The need for scale
Over the next 4 years, new products are expected to:
Increase
Stay the same
Decrease
“
Manufacturing CEOs recognize that they are operating in a new world—one full of unprecedented opportunity, threats and risk. But they will have to be more agile, adaptive, and evolve differently if they hope to thrive, let alone survive.
KPMG U.S. CEO Outlook
Speed bumps to faster launches
Companies are facing a lot of challenges with their NPI processes.
-
60%
-
43%
-
43%
-
41%
-
39%
-
34%
There’s still a lot of manual work going on.
Manual
Using paper forms
Automated
Using third-party workflow solution
Automated
Using "Home Grown" solution
Manual
Using spreadsheets and email
What’s your biggest challenge when launching new products?
“
It is a nightmare!
“
No robust joined up process, making it slow and cumbersome.
“
Getting data (materials, BOMs, etc.) released and saleable in SAP in a timely manner with no errors.
“
Manual process and lack of visibility of the different phases.
What would make the biggest impact?
Nearly half believe automating data collection and entry will have the biggest impact.
Automate data collection and entry into our systems
29%
Have better data governance and validation
23%
Gain more process visibility
16%
Quickly make process changes
12%
Streamline existing processes
9%
Other
7%
Headcount
4%
What would make the biggest impact?
The majority believe automating data collection and entry will make the biggest impact.
Automate data collection and entry into our systems
29%
Have better data governance and validation
23%
Gain more process visibility
16%
Quickly make process changes
12%
Streamline existing processes
9%
Other
7%
Headcount
4%
Get from “Go” to launch, faster
Digitizing your NPI process with Winshuttle allows you to stay ahead of the market. We help you get product data into your SAP system quickly and manage all critical tasks between a “Go” from R&D and product launch. Transform your slow, manual, and error-prone launches into fast, scalable, and agile processes with Winshuttle’s New Product Introduction solution.
The state of manufacturers’ NPI processes
Winshuttle surveyed SAP professionals involved in the new product introduction (NPI) process to gauge how they are being impacted by changing market dynamics.
Challenges today
The shift in consumer preferences and rapid technological change are creating opportunities for smaller, more agile companies to disrupt markets and compete with larger, more established brands.
CEO Concerns [1]
Customer loyalty
Millennials changing the business
Relevance of their products in 3 years
Keeping up with customer needs
Changing demographics [2]
74.9M
Boomers
66M
Gen Xers
75.4M
Millenials
[1] KPMG U.S CEO Outlook
[2] Pew Research Center. Based on US Census data – 2014,2015
Survey Findings
The need for speed
The majority of respondents are under pressure to reduce product launch cycles.
“
The systems and processes need to match the speed of the market.
Sr. Product Development Manager
Major CPG Manufacturer
The pressure to speed up launches varies by industry segment.
Products only used by consumers
Products only used by businesses
Products used by both consumers and businesses
The majority want to speed up – but goals to reduce NPI cycle time vary.
The need for scale
Over the next 4 years, new products are expected to:
Increase
Stay the same
Decrease
“
Manufacturing CEOs recognize that they are operating in a new world—one full of unprecedented opportunity, threats and risk. But they will have to be more agile, adaptive, and evolve differently if they hope to thrive, let alone survive.
KPMG U.S. CEO Outlook
Speed bumps to faster launches
Companies are facing a lot of challenges with their NPI processes.
There’s still a lot of manual work going on.
Manual
Using paper forms
Automated
Using third-party workflow solution
Automated
Using "Home Grown" solution
Manual
Using spreadsheets and email
What’s your biggest challenge when launching new products?
“
It is a
nightmare!
“
No robust joined up process, making it slow and cumbersome.
“
Getting data (materials, BOMs, etc.) released and saleable in SAP in a timely manner with no errors.
“
Manual process and lack of visibility of the different phases.
What would make the biggest impact?
Nearly half believe automating data collection and entry will have the biggest impact.
Get from “Go” to launch, faster
Digitizing your NPI process with Winshuttle allows you to stay ahead of the market. We help you get product data into your SAP system quickly and manage all critical tasks between a “Go” from R&D and product launch. Transform your slow, manual, and error-prone launches into fast, scalable, and agile processes with Winshuttle’s New Product Introduction solution.
