EnterWorks and IDEA Executives Co-Lead Panels Addressing Top and Bottom Line Benefits for Members from IDEA’s New Technology Platform at IDEA eBiz 2019

Philadelphia Conference is the Only eBusiness Forum Dedicated to the Electrical Industry; IDEA’s New Connector is Powered by the EnterWorks Enable Platform to Serve the Community and Members Alike

Sterling, VA – September 13, 2019 – EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced it will be the Platinum sponsor for the IDEA eBiz 2019 conference held September 16-18, 2019 at the Loews Philadelphia Hotel in Philadelphia, PA. The conference is the only eBusiness forum dedicated to the electrical industry. EnterWorks will also join with IDEA executives on two panel presentations and discussions:

  • IDEA Connector Partner PIM featuring EnterWorks executives Rick Chavie, CEO, and Kerry Young, COO, and Kevin Corcoran, Vice President of Sales and Marketing for IDEA, on Wednesday, September 18 from 10:30 to 11:30am EST. The session will identify the value of Product Information Management (PIM) and Master Data Management (MDM) in contributing to our community success and individual member P&L performance. IDEA will detail why the company chose the EnterWorks Enable™ Platform as the underlying technology for the new IDEA Connector and how the solution can be deployed for members looking to synchronize and enrich their content for commerce excellence.
  • Enabling Sales, Empowering Growth featuring Bill Ferguson, Vice President of Products & Services for IDEA, and David Howard, Solution Engineer for EnterWorks. The session will take place on Wednesday, September 18 from 1:30 to 2:30pm EST and detail a world of profitable possibilities available through IDEA’s sales enablement platform. Attendees will learn how to generate significant ROI with the global dissemination of ETIM attributes, GDSN links, API to API capabilities and ecommerce syndication for distributors and manufacturers alike.

A full agenda link for the conference is available here: https://web.cvent.com/event/e119016c-1faf-43d8-8a74-b383d1de478f/websitePage:645d57e4-75eb-4769-b2c0-f201a0bfc6ce.

Additionally, EnterWorks will be providing demos and consultation on its Multi-Domain Experience Management (MxM) platform, which takes data management out of the back office and into the front office of demand generation with its seamless suite of MDM, PIM, and DAM, at Booths #23 and #24 during IDEA eBiz 2019. EnterWorks will also be featuring its customer Fender in a Fender® Stratocaster Guitar Giveaway. Stop by for a chance to win a Fender® Stratocaster® Guitar! Learn more about the Fender and EnterWorks partnership here or watch a portion of an interview with Jon Varo of Fender here.

About IDEA
IDEA provides manufacturers and distributors with the tools they need to effectively manage daily operations—resulting in lower costs, higher profits, and more satisfied customers. Established in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical

Distributors (NAED), IDEA’s origins are rooted in the electrical industry’s most influential organizations, meaning we are equipped to service all parts of the supply chain: from manufacturer to distributor to end-user. IDEA’s mission is to be a single source of complete, high-quality data that allows businesses to make the best decisions possible. Learn more at https://idea4industry.com.

About EnterWorks®, a Winshuttle Company
The EnterWorks Multi-Domain Master Experience Management (MxM) solution enables companies to acquire, master, manage, govern, and transform multi-domain experiences across their value chain into a competitive advantage for organizations of all sizes – from SMBs to global enterprises. Solutions offered include: Master Data Management, Product Information Management, Digital Asset Management, Golden Record Management, Data Stewardship, MDM Workflow & Business Process Enablement, Data Governance, Data Synchronization, Syndication & Integration, Digital Asset Management, Print Automation, and Self-Service Portals.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, and W.B. Mason. Learn more at https://www.enterworks.com.

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Mary Lee


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