EnterWorks Announces Extension of its Multi-Domain Experience Management Platform with MxM for SAP, Complementing the SAP Experience Landscape

EnterWorks MxM, comprised of Master Data Management (MDM), Product Information Management (PIM), and Digital Asset Management (DAM), now has accelerated integration approach across SAP

Sterling, VA – May 7, 2019 – EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions that have reached the highest rankings by the major analyst firms covering these categories, announced platform extensions today at SAP’s Sapphire NOW 2019 and SAP CX Live in Orlando.  The extension of the EnterWorks Multi-Domain Experience Management (MxM) platform now offers rapid integration in connecting to, and leveraging, SAP software assets.  This leveraging of the SAP footprint takes advantage of new SAP resources and expertise arising from its new position as a Line of Business with Winshuttle, a leading SAP-focused master data and robotic process automation company.  It also builds on the announcement of EnterWorks MxM earlier this year as EnterWorks elevates MDM, PIM, and DAM capabilities in helping companies to drive revenue and margin uplift by enabling precise, contextual engagement of external and internal customers.

“We have taken MDM and PIM out of the back office and put them in the “front office” by converging into our MxM platform approach. Our view of experience management is built on multiple domains of customer, product, supplier, associate, and brands – which in combination provide deeper insights and enable process excellence for companies to excel in both physical and digital commerce,” said Rick Chavie, GM of EnterWorks. “We see our MxM platform as complementary not only to the experience management focus of SAP in commerce, but also in leveraging their ERP assets and in support of their digital supply chain investments to address the value chain throughout B2B2C vertical networks.”

From the EnterWorks solution view, the successful deployment of digital technologies, and the insights that derive from them, depends heavily on an enterprise’s ability to centralize, master and govern its data. MxM enables a foundation at the intersection of the multiple MDM domains for personalized experiences that can be amplified by related digital assets to help people and companies visualize products, materials, and assets across both physical and digital touchpoints. MxM focus includes:

  • orchestration with suppliers who fulfill supply chain information requirements
  • benchmarking of content effectiveness from brand/product stories by merchants and marketers
  • assisting store and web managers to create experiences in the physical and digital demand chain
  • allowing customers to express preferences in a customer-to-business (C2B) model as contributors to the experience ecosystem.

EnterWorks will be providing demos and consultation on MxM and its suite of MDM, PIM, and DAM at booth #2113 as part of the Winshuttle presence. EnterWorks will also be featuring its customer Fender It in a Fender® Guitar Giveaway (Value $699.99) – stop by for a chance to win a Fender® Stratocaster® Guitar! Learn more about the Fender and EnterWorks partnership here or watch a portion of an interview with Jon Varo of Fender here.

Booth #2113 Demonstration
Schedule a discussion and demonstration of MxM in action along with the underlying MDM, PIM and DAM components as well as discussing how MxM for SAP can elevate your business.

About EnterWorks®, a Winshuttle Company
The EnterWorks Multi-Domain Master Experience Management (MxM) solution enables companies to acquire, master, manage, govern, and transform multi-domain experiences across their value chain into a competitive advantage for organizations of all sizes – from SMBs to global enterprises. Solutions offered include: Master Data Management, Product Information Management, Digital Asset Management, Golden Record Management, Data Stewardship, MDM Workflow & Business Process Enablement, Data Governance, Data Synchronization, Syndication & Integration, Digital Asset Management, Print Automation, and Self-Service Portals.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, and W.B. Mason. Learn more at enterworks.com.

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Mary Lee


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