Enterworks Announces Sponsorship Investment in the Artificial Intelligence Lab at the Retail Analytics Council (RAC)

Leading MDM and PIM Provider announces support of the Artificial Intelligence Lab at the RAC, a global initiative between Medill IMC, Northwestern University and the Platt Retail Institute

Sterling, VA – May 24, 2018 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM), announced today that it is increasing its investment in Artificial Intelligence and will extend its support for AI at the Retail Analytics Council (RAC), which hosted the Robotics and Artificial Intelligence Conference last month.

The RAC is on the forefront of research in key areas affecting the retail industry, such as understanding the relationship between online behavior and in-store purchases, RFID, Robotics, and Big Data analytics. It counts among its Advisory Board members EnterWorks’ CEO Rick Chavie and many leading retailers, and provides exceptional insights into challenges facing the retail community – drawing from data provided by retail members.

“We are pleased to contribute to the development of the RAC as the leading retail research center that is transforming analytics and technology challenges into pragmatic insights for retailers, converging advanced science with actual retail operations,” said Rick Chavie. “With EnterWorks’ master data platform, our customers can combine multiple master data domains, such as channels, customers, products, and location, in mapping to operational performance. However, the RAC research insights accelerate access to value, from immediate application of insights as well as fine-tuning our investment road map in artificial intelligence.”

At last fall’s annual RAC meeting at Northwestern University’s campus, EnterWorks presented on Five Principles for Creating an Intelligence Factory in positioning its platform and strategy for the practical linking of artificial and assisted intelligence with MDM to improve critical business decisions.

“The growth of the RAC’s research scope and member base has been gratifying, and reflects the interest that retailers have in the adoption of new technologies to compete in the rapidly changing, digitized retail market,” said Steven Keith Platt, Research Director for the RAC and Director of the Platt Retail Institute. “As traditional retailing practices falter in adapting to the competitive challenges from new retailing models, the key to competitive success lies in embedding and scaling new technologies, such as artificial intelligence. As a founding sponsor, EnterWorks believes in our mission of helping retailers tackle such technology challenges, and we appreciate their support and contribution.”

The EnterWorks Enable™ solution addresses the challenging business requirements for retail, manufacturing and distribution companies looking to offer:

  • B2B2C collaboration from product creation to sourcing to showroom for private brands and custom products;
  • Dynamic and time-phased grouping of products into collections, catalogs, and campaigns;
  • Content in context of the customer by supporting mobile, web, and print by geo with localization functionality; and
  • Search capabilities for the business user to make finding and managing products efficient and easy (using full text, faceted search, or filters) and enhanced search capabilities that can be extended to the customer.

Click to learn more about EnterWorks Enable Solution.

About EnterWorks
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, and W.B. Mason. Learn more at www.enterworks.com.

About the Retail Analytics Council
The mission of the Retail Analytics Council (RAC) is the study of consumer behavior across shopping platforms to provide an understanding of how these impact retailers, particularly as new technologies are introduced. The RAC unites industry, faculty, students, and its Advisory Board members for the study and exchange of ideas. The RAC is a global initiative between the Medill School, Integrated Marketing Communications Department, Northwestern University, and the Platt Retail Institute. Learn more at https://rac.medill.northwestern.edu/.

The Retail Analytics Council is guided by itsRetail Advisory Board and Council Directors. In addition to publishing its research, the work is further explored in executive conferences, forums, and other activities.

About Platt Retail Institute
Bringing Research to Retail℠. Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. PRI develops marketing and technology deployment strategies, supported by analytics, to build brands and increase sales. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and other pioneering industry research. Learn more at https://plattretailinstitute.org/.

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