EnterWorks Big Ideas Panel Session Focuses on Serving Up Immersive Experiences in Context of Gen Z and the Experience Economy at NRF’s 2020 Big Show in New York City

EnterWorks will be joined by Niantic Labs (creators of Pokémon GO) and Coresight Research in Exploring How Augmented Reality and Personalization Come Together for Robust Retail Experiences

Sterling, VA – January 9, 2020 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions as part of its Multi-Domain Experience Management (MxM) platform, will highlight with panel members the facets of technology, from augmented reality to AI, that converge to enable more robust consumer experiences – ones that are key to growth for retailers and consumer brands. The panel presentation and discussion is being held at NRF® 2020: Retail’s Big Show on Monday, January 13 at 1:30pm–2:00pm in Exhibitor Big Ideas Stage 5, Expo Level 3. EnterWorks will also be exhibiting at Booth #3496 where EnterWorks leaders will present its leading MxM solution, comprised of MDM, PIM and DAM solutions, from the perspective of driving demand-side lift, including leveraging other advanced technologies.

At its Big Ideas Session, titled Gen Z and the Experience Economy: Experience Lifecycle Management (ELM) for Growth, EnterWorks’ General Manager Rick Chavie will reveal how the “experience economy” is driving major shifts in the retail industry as it faces the new challenge of Gen Z consumers. Joining Chavie on the panel are Carla Li, Global Head of Product for Sponsorship/Businesses Processes for Niantic Labs, the world’s leading Augmented Reality and mobile real-world company, which builds engaging applications that merge cutting-edge technology with gaming experiences; and John Harmon of Coresight Research Coresight Research, a leader in helping retail clients with disruptive innovation and growth arising from the intersection of retail and technology.

“The Experience Economy, published 20 years ago, asserted that future economic growth would arise from the value of experiences and transformations, requiring businesses to orchestrate memorable events for customers,” said Chavie. “Research shows that Gen Z shoppers want immersive experiences combining digital with in-store which is a key objective of our MxM platform in enabling retailers and brands to deliver such experiences. Our partners on stage are active globally on the forefront of both creating large scale immersive experiences, such as the case with Niantic Labs, and in identifying trends and insights in retail and technology with Coresight Research.”

EnterWorks customers are proving the company’s solutions’ capabilities across retail, food and consumer brands. A highlight for booth attendees will be the opportunity to enter to win a Fender® Stratocaster® Guitar. Fender, the world’s most recognized guitar manufacturer, uses EnterWorks Enable to streamline product information management for all its many brands and feed multiple e-commerce websites and print catalogs.

EnterWorks booth attendees will also have opportunities to explore how MDM and PIM are essential to retail omnichannel marketing and supply chain operations. They will also learn how embracing MxM, an omnichannel P&L enabler for insights across customers, products, and experiences, drives growth while incorporating Augmented Reality and AI for the most compelling experiential moments.

EnterWorks at NRF 2020 Retail’s Big Show

Big Ideas Session
Save the date and time for EnterWorks’ Big Idea Session, Gen Z and the experience economy: Experience Lifecycle Management (ELM) for Growth with EnterWorks’ Rick Chavie, Niantic Labs’ Carla Li, and Coresight Reseach’s John Harmon.

Monday, January 13, 2020
1:30 – 2:00 pm
Stage 5, Expo Hall, Level 3

Fender® Guitar Giveaway

Stop by the EnterWorks Booth #3496 for a chance to win a Fender® Stratocaster® Guitar! EnterWorks and its MDM and PIM client Fender will be giving away one guitar (valued at $699.99) per day (Sunday, Monday and Tuesday) just for stopping by the EnterWorks booth. Learn more about the Fender and EnterWorks partnership here.

Booth #3496 Demonstration

Schedule a demonstration of EnterWorks’ MDM and PIM and discuss AI and AR thought leadership ideas with the EnterWorks team at Booth #3496.

About EnterWorks®, a Winshuttle Company
The EnterWorks Multi-Domain Master Experience Management (MxM) solution enables companies to acquire, master, manage, govern, and transform multi-domain experiences across their value chain into a competitive advantage for organizations of all sizes – from SMBs to global enterprises. Solutions offered include: Master Data Management, Product Information Management, Digital Asset Management, Golden Record Management, Data Stewardship, MDM Workflow & Business Process Enablement, Data Governance, Data Synchronization, Syndication & Integration, Print Automation, and Self-Service Portals.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, HP Hood, and W.B. Mason. EnterWorks is a Line of Business in the data management company, Winshuttle, which is funded by the well-establish Silicon Valley private equity firm, Symphony Technology Group. Learn more about EnterWorks at enterworks.com.

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Press contact

Mary Lee
425-527-6639