EnterWorks CEO Rick Chavie To Give Keynote on Storytelling in eCommerce at Intershop inpulse Summit

STERLING, VA – April 16, 2018 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced that CEO Rick Chavie is speaking at the Intershop’s inpulse Summit held in New Orleans, Louisiana from April 16-17, 2018. Chavie’s keynote will take place on Tuesday, April 17 at 9:30 a.m. and focus on “Tackling the Ecommerce Summit,” describing how companies need digital storytelling to achieve desired heights for B2B and B2C online sales success.

As a Silver Sponsor of the Summit, Enterworks will share insights on how content drives commerce:

  • How B2B companies can leapfrog competitors with lessons from B2C content storytelling;
  • Why B2B2C collaboration is accelerating in the form of vertical content networks;
  • Why a shift in context can help companies personalize their customer’s experiences; and
  • How a content and commerce strategy can be implemented @speed.

“Intershop is a key partner for us because we share a commitment to helping B2B and B2C companies win in ecommerce,” said Chavie. “The market for such companies grows increasingly competitive as consolidation occurs and as commerce technologies enable differentiation for their businesses. Both of us believe strongly in innovation in R&D to give customers the most advanced, integrated platform that is future-proof, meaning that companies that embrace our technologies can adapt to changes in their markets with agility.”

The EnterWorks multi-domain (product, customer, brand, location and digital asset) approach enables a single view of content in context for businesses, trading partners, and customers across channels. EnterWorks’ unique B2B2C collaboration platform extends MDM and PIM with workflow, supplier and sales portal for omnichannel commerce. It also brings together commerce communities across both consumer and industrial markets.

About Intershop®
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at intershop.com.

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