EnterWorks Enable Solution Announces First MDM Xcelerator by Amplifi

Amplifi X Allows Organizations to Rapidly Build and Deploy Fully Functional, Rich and Responsive Multi-Domain MDM Experience

Sterling, VA – April 30, 2019 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced today the first MDM Xcelerator, Amplifi X, a new rapid deployment platform by Amplifi, a best-in-class strategy and information management consultancy that helps the world’s leading brands, retailers, distributors, and manufacturers harness the power of their data.

In delivering the first ever fully realized MDM platform Xcelerator for EnterWorks Enable™, Amplifi X proves its value by achieving a 50% average reduction in initial implementation time, saving time and money while providing access to the highly scalable Enable MDM platform by EnterWorks, the only company to be named a Leader in both of the current PIM & MDM Waves by Forrester Research (2018/2019). Amplifi X allows organizations to rapidly build and deploy a fully functional, rich and responsive Multi-Domain MDM experience, while also facilitating ongoing expansion of use cases and extensions, streamlining future upgrades, and dramatically reducing lifetime cost of ownership.

“We are absolutely thrilled to be launching Amplifi X today,” said Corey Mellick, President and CEO of Amplifi. “The importance of MDM for B2B and B2C organizations continues to expand and accelerate, requiring companies like ours to develop agile solutions that allow brands to create powerful data management solutions faster and less expensively. We took an innovative approach to identify and address the key hurdles that slow down MDM implementation and drive costs upward, creating Amplifi X as our solution for addressing these limiters to meet the longer-term needs of our clients and the industry.”

Amplifi worked with EnterWorks to define the most common challenges that can delay the timely implementation of an MDM solution. Amplifi X was imagined and delivered as the solution to these challenges. Amplifi X combines pre-built assets informed with proven strategy and implementation best practices into a streamlined package. It includes a powerful toolkit and solution framework which sets up valuable processes to simplify day-to-day tasks and eliminate numerous friction points in the implementation process, leading to significant upfront and on-going cost and time savings.

“Our MDM Enable platform addresses data management and insight challenges that all businesses are facing,” stated Rick Chavie, GM of EnterWorks. “With accelerating digitization, companies need speed and agility in implementing MDM to avoid risky and lengthy ‘big bang or bust’ approaches. The Amplifi MDM Xcelerator for Enable supports such a contrasting agile strategy. Our multi-domain MDM platform is on the front lines for enabling revenue and margin lift – which dictates continuous, persistent agility in phasing in new systems of engagement and systems of insight for enterprises and industry ecosystems alike.”

“The greatly increased time-to-value of Amplifi X is the result of years of extensive, hands-on experience building MDM solutions for our customers across various industries and in different markets,” says Chris Colyar, VP of Technology at Amplifi. “Amplifi’s consulting group is an environment that is highly collaborative, engaging, and inquisitive in nature; which gave us the platform to construct and launch this unprecedented solution offering. What started out as best practices gleaned from our consultants’ decades of collective experience is now driving tremendous innovation within our company which we’re all incredibly proud of.”

About Amplifi
Amplifi is a strategy and information management consultancy that helps the world’s leading brands, retailers, distributors, and manufacturers harness the power of their #1 asset…THEIR DATA. Amplifi provides best-in-class data consulting services that address the entire information value chain from strategy, solution definition, design and implementation of information management technologies and solutions. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry-leading B2B and B2C companies through its North American offices. To harness the power of your data, visit Amplifi at goamplifi.com.

About EnterWorks®, a Winshuttle Company
The EnterWorks Multi-Domain Master Experience Management (MxM) solution enables companies to acquire, master, manage, govern, and transform multi-domain experiences across their value chain into a competitive advantage for organizations of all sizes – from SMBs to global enterprises. Solutions offered include: Master Data Management, Product Information Management, Digital Asset Management, Golden Record Management, Data Stewardship, MDM Workflow & Business Process Enablement, Data Governance, Data Synchronization, Syndication & Integration, Digital Asset Management, Print Automation, and Self-Service Portals.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, HP Hood, and W.B. Mason. Learn more at enterworks.com.

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