EnterWorks Named a Leader in 2019 IDC MarketScape

Sterling, VA – December 18, 2019 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, was named a Leader in the 2019 IDC MarketScape report. The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market.

The 2019 edition of the IDC MarketScape was the first to analyze PIM applications for commerce. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

“We are excited to be considered a Leader in the 2019 IDC MarketScape,” said Rick Chavie, General Manager of EnterWorks. “We applaud their recognition of the importance of PIM and are honored by their analysis of our company’s strengths in the industries we serve.”

The 2019 IDC MarketScape noted that EnterWorks should be considered by a company of any size looking for a PIM and MDM product with embedded DAM capabilities that can be tailored to your complex needs, including omni-channel commerce, whether B2B, B2C, or B2B2C. It also cited EnterWorks’ strengths in key areas, specifically stating:

  • Ease of implementation: Customers that we interviewed rated EnterWorks’ ease of implementation above the market average. One customer stated that this was one of the favorite characteristics of working with EnterWorks.
  • B2B2C support: EnterWorks specializes in supporting organizations with B2B2C product vertical networks, whether manufacturer, distributor, or retailer/dealer. EnterWorks Enable allows users to integrate to suppliers’ systems directly, through integration endpoints or vendor portals (user assisted).
  • Strong value: Customers we interviewed rated EnterWorks’ “level of value delivered” above the market average, meaning customers believe they are getting good value for the amount they pay for EnterWorks’ PIM application.

IDC Marketspace describes EnterWorks as a privately held subsidiary of Winshuttle, a vendor of SAP data exchange and automation solutions. Founded in 1998 and headquartered in Sterling, Virginia, the company’s PIM offering, EnterWorks Enable, is built to support differentiated content for commerce, improved customer experiences, and a low total cost of ownership.

EnterWorks has global reach with satellite headquarters in three countries. The company’s ideal customer size is SMB to enterprise, and the company’s PIM clients are focused in CPG, retail, industrial manufacturing, distribution, restaurants, media, food, office supplies, office and building materials, pharma, high tech, furnishings, grocery, apparel/fashion, cosmetics, animal supplies, healthcare and insurance. EnterWorks cloud application is single tenant for most customers at the application, database and infrastructure layers, and can be deployed on AWS, Azure, Rackspace and Google.

With over 75 PIM customers worldwide, plus over 25 implementation partners and over 20 technology customers, EnterWorks’ largest customers are managing 40 million products on its Enable platform. Pricing options available are subscription, license fee, seat based, or maintenance. Interestingly, visitors to Mary Kay’s mobile app can use the augmented reality Mirror Me to try on products, driven directly out of EnterWorks’ Enable platform.

Click here to read IDC PIM Market information and learn why EnterWorks was named Leader.

About EnterWorks®, a Winshuttle Company
The EnterWorks Multi-Domain Master Experience Management (MxM) solution enables companies to acquire, master, manage, govern, and transform multi-domain experiences across their value chain into a competitive advantage for organizations of all sizes – from SMBs to global enterprises. Solutions offered include: Master Data Management, Product Information Management, Digital Asset Management, Golden Record Management, Data Stewardship, MDM Workflow & Business Process Enablement, Data Governance, Data Synchronization, Syndication & Integration, Digital Asset Management, Print Automation, and Self-Service Portals.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, HP Hood, and W.B. Mason. EnterWorks is a Line of Business in the data management company, Winshuttle, which is funded by the well-establish Silicon Valley private equity firm, Symphony Technology Group. Learn more about EnterWorks at enterworks.com.

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