EnterWorks Named a Leader in Master Data Management (MDM) Report

EnterWorks Scores Highest Mark in the MDM 3rd Generation Capabilities Criterion

Sterling, VA – March 11, 2019 – EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced today it has been named a Leader in The Forrester Wave™: Master Data Management, Q1 2019 report by Forrester Research, Inc., a leading independent technology and market research company. EnterWorks received the second highest score in the Current Offering category and the highest score in the MDM third generation capabilities criterion.

The Forrester Research report states: “EnterWorks provides MDM for ecosystems in a B2B2C model. EnterWorks provides a family of products that includes product information management and digital asset management. Its MDM is a truly multidomain, cloud, on-premises, and hybrid platform that provides data modeling, mastering, and distribution. The ever-increasing demand for customers to get more information before buying makes the sharing of information in B2B2C scenarios increasingly critical in industries such as food, Consumer Product Goods, and retail. EnterWorks’ support of ecosystems is preparing it for the third generation of MDM. Its product strategy focuses on user personalization, AI, and machine learning. Customer references like the product’s ease of use, fast time-to-value, and flexibility.”

“We are gratified to be recognized by Forrester as a leader for MDM,” added Rick Chavie, EnterWorks GM. “We have built from our foundation in 1st and 2nd generation but our passion is in leading 3rd generation MDM, moving from considering MDM as a back-office system to one that enables exceptional demand-side differentiation. We are also proud of our status as the only software vendor to be named a Leader in both of the current Forrester Waves for MDM and PIM. We believe it is truly a tribute to the support of our customers, partners and of course the EnterWorks team. We are on the front end of our wave of innovation with our Multi-Domain Experience Management (MxM) solution that builds on the foundation of our MDM, PIM, and DAM.”

The Forrester Research report’s evaluation of MDM providers identifies the 12 most significant ones. It notes “…improved second- generation and third-generation features dictate which providers lead the pack…[based on] new MDM usage scenarios support co-design and the exchange of information on customers, products, and assets within ecosystems. This is ushering in a third generation of MDM with more stakeholders involved in governing data.” According to Forrester, today’s MDM initiatives:

  • Prioritize agility over compliance. To help lines of business improve their marketing and customer experience…delivering the best value through personalization.
  • Are becoming the cornerstone of digital transformation for product-focused firms. For some industries, like consumer packaged goods (CPG) or retail, MDM for products is becoming the centerpiece of flexibility. MDM within ecosystems is becoming a key success factor for such strategic MDM implementations.

Click here to download a copy of the The Forrester Wave™: Master Data Management Solutions, Q1 2019 report by Forrester Research, Inc.

About EnterWorks®, a Winshuttle Company
The EnterWorks Multi-Domain Master Experience Management (MxM) solution enables companies to acquire, master, manage, govern, and transform multi-domain experiences across their value chain into a competitive advantage for organizations of all sizes – from SMBs to global enterprises. Solutions offered include: Master Data Management, Product Information Management, Digital Asset Management, Golden Record Management, Data Stewardship, MDM Workflow & Business Process Enablement, Data Governance, Data Synchronization, Syndication & Integration, Digital Asset Management, Print Automation, and Self-Service Portals.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, HP Hood, and W.B. Mason. Learn more at winshuttle.com/enterworks.

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