EnterWorks: The Arrival of Experience Lifecycle Management

Experience Lifecycle Management (ELM) is a concept that organizations can hone in on to better reach consumers and business customers by providing a way for P&L owners to orchestrate and streamline experiential moments across internal and external customers. In this podcast, Rick Chavie walks us through the benefits of ELM and outlines the ways that multi-domain experience management (MxM) can transform the customer experience.

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