Farm Boy Chooses EnterWorks for Product Information, Master Data and Digital Asset Management to Support its Industry-Leading Grocery Business

STERLING, VA – March 04, 2019 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, today announced Farm Boy, Ontario’s fastest growing fresh food retailer, as a customer. Farm Boy is implementing the EnterWorks Enable PIM and Digital Asset Management (DAM) to enhance digital product experience in conjunction with its planned omnichannel commerce initiatives. In future phases, Farm Boy will implement EnterWorks’ Vendor Portal, Vendor MDM and Print products to optimize vendor management and marketing/promotional item development and is exploring EnterWorks’ Recipe Management.

“Today’s grocery customer is embracing the same kind of personalized product experience often found in many non-food product categories. Farm Boy is riding the digital wave in enhancing its leading grocery business, including for its own label prepared and fresh foods,” said Rick Chavie, CEO of EnterWorks. “Their innovative digital strategy is founded on greater personalization of consumer offers, which, in turn requires a mastery of complex product information and experiences. This has led the grocer to EnterWorks’ suite of PIM, DAM and content solutions.”

With 28 stores in Ontario, Farm Boy specializes in local fresh produce and meat and serves up a wide range of ready-to-eat foods prepared in-store. In June 2018, the company announced it was updating its digital initiatives by creating an app for its customers. It was later announced in September that the Ottawa-based fresh grocer is being acquired by Empire Company Ltd.

Farm Boy’s investment in EnterWorks’ suite of products continues the MDM and PIM solution provider’s momentum, experience and solution strength in the food, grocery, consumer product goods and retail categories. The EnterWorks Enable Solution will allow Farm Boy to provide its employees and customers a single view of all products, register and on-board product as well as other master data from vendors, optimize the development of marketing/promotional items, organize store information, and much more.

EnterWorks will meet Farm Boy’s specific requirements through the company’s ability to handle product data complexity; support omnichannel operations, including digital content management; and provide for master data management, including product, vendor, store and digital asset information. EnterWorks and its various solutions provide the single view that enterprises need to acquire, manage, and syndicate all their product information, plus the automated workflow that powers collaboration between every person and system in the product information lifecycle.

About EnterWorks, a Winshuttle LLC Company
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, and W.B. Mason. Learn more at

About Farm Boy
Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario based Farm Boy provides a unique and friendly, fresh-market shopping experience. Featuring their signature farm-fresh produce and organic, natural and locally sourced foods, plus their popular store brands and wholesome fresh prepared meals, made from scratch in the Farm Boy Kitchen. With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981 to 26 stores located across Ontario, with the Leslie and Lake Shore and Oakville locations opening this winter. The company plans to continue its fresh market expansion across Ontario. Learn more at

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