How to avoid being left behind in today’s fast-paced marketplace
By Andrew Hayden, Automation Expert at Winshuttle
Douglas Engelbert, inventor of the computer mouse once, said: “The digital revolution is far more significant than the invention of writing or even painting.” A bold claim, but one that’s difficult to dispute. Over the past 20 years we’ve seen many established business models left behind by digital innovation. A prime example of this is Kodak, the brand that once dominated the photographic film market, but failed to take the lead on digital photography as it under-estimated its customer’s readiness to try something different. Today, many industries are being disrupted by digital natives who are turning traditional business models upside down.