Serving Up MDM and PIM: Enterworks Precision Eating is On Target with Food Customer Preferences Based Insights from Surveys to Chefs

Celebrity Chef Jeff will be on the EnterWorks event stage blending concepts of their food/CPG technology and grocery shopper insights into his street-smart recipes for better choices in food, lifestyle and business

Sterling, VA – September 17, 2018 –  EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) holds its 2018 EnterWorks Engage User Conference in New Orleans September 17-19, 2018, bringing together EnterWorks’ PIM and MDM experts with its valued solution users to connect, share best practices, learn, and grow. In the Day 2 keynote and learning event, Chef Jeff Henderson will incorporate Precision EatingTM concepts into his talk as he describes his challenging life’s journey to become a celebrity chef.

The rich product content enabled by Precision Eating is on target with demands of today’s consumers.   As reported In the 2018 edition of The Why Behind the Buy from Acosta, Inc.:

  • Gen Z (age 12-21): This newest generation are getting brand information from online influencers (like well-known bloggers and other internet personalities).
  • Millenials (22-36): Millennial shoppers show a high awareness of product ingredients and sourcing. Over 3X as many Millennial shoppers looked up health and nutrition information.
  • Gen X (37-52): Significantly more Gen X shoppers have purchased grocery items containing all-natural ingredients, products that are hormone free, antibiotic free and gluten free.
  • Boomer Shoppers (53-71): Health and Wellness is now an imperative: healthful diet, added vitamins and supplements to fill-in nutritional gaps, and OTC/prescription medicines.

The EnterWorks Precision Eating software platform and SaaS offering addresses food and beverage content management from “farm to fork” to “coffee seed to coffee cup” that customers demand.  The software and cloud platform can be used by manufacturers, distributors, food service, retailers and restaurants to meet this demand.  This comprehensive capability can specify, evaluate, map and filter food and beverage product data based on product attributes, food and beverage attributes, recipe ingredients, nutritional content and additives, allergens, food preparation methods, personal preferences, health and medical requirements and restrictions, diet programs and dietary requirements and restrictions, product locations, product source locations, and consumer locations and communicating results using planogram and augmented reality software on mobile devices.

“Our Precision Eating capability is designed to serve the interests of all constituents in the food demand and supply chain by providing transparency and catering to customer taste preferences and dietary requirements with the precision needed to meet the demands of today’s digitally-enabled customer, said Rick Chavie, CEO of EnterWorks.  “It also fits with our B2B2C approach of enabling enterprises and for their business users, including in food preparation for chefs such as Chef Jeff as they create recipes that are responsive to personalized consumer preferences.”

At home, I have three menus: I eat everything but pork, my wife is a vegetarian, and my children are vegans (since the age of eight months have not had dairy or foods from animals).  The biggest challenges in meeting such varied demands is not the cooking – it is in finding the nutritional information about the items that go into the recipe,” said Chef Jeff. “My wife invests considerable time in research across multiple sources, including physical product labels.  Healthy eating is based on a number of components; when combined together they create a healthy lifestyle.  But a platform such as EnterWorks Precision Eating would be a tremendous aid for foodies at home, in grocery stores and at restaurants – and chefs who cater to them.”

About EnterWorks
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Wereb, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators. EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, and W.B. Mason.

About Chef Jeff (
Jeff Henderson inspires with his emotional journey of redemption from the streets to the stove, sharing real-life strategies to help you achieve your dreams, no matter your stage of life. From humble beginnings in South Central Los Angeles, to life as an imprisoned drug dealer, and then as an award-winning celebrity chef and best-selling author, Jeff is a role model for anyone who needs the encouragement to reinvent their life. Since he discovered his passion and gift for cooking in the unlikeliest of places – prison – Jeff has completely turned his life around, became Jeff became Executive Chef at Café Bellagio in Las Vegas, and today serves as a popular and powerful voice for self-transformation. The creator of Food Network’s reality series, “The Chef Jeff Project,” host of “Family Style with Chef Jeff,” and the star of the TV series, “Flip My Food with Chef Jeff,” he is also the best-selling author of two books.

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