The Arrival of Experience Lifecycle Management: Enabling P&L Owners in the Digital Age

Digital supply chain, digital customer experience, product experience, and real-time marketing capabilities are reframing commerce management for the digital age. This reframing is highly relevant in the apparel industry, given frequent changes in consumer preferences (often driven by social media) and the resulting diversity of channel outlets that must be served by demand-driven networks that are more robust than legacy supply chains.

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Mary Lee
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