Why the right PIM is more critical now than ever

How we sell products has changed forever and will continue to change in ways we haven’t yet imagined. See why product information management (PIM) is key to successfully adapting to this new normal.


The COVID-19 pandemic changed everything

COVID-19 has made it clear: Digitize everything, and think digital-first whether you’re selling to consumers or business buyers.


2 out of 3

consumers plan to continue online shopping after the pandemic.

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Staying home and going digital

The global pandemic triggered a dramatic increase in e-Commerce traffic worldwide, accelerating a long-established trend.

In a matter of 90 days, we have vaulted forward ten years in consumer and business digital adoption.

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e-Commerce Growth Chart

Digital acceleration

Following 2020, consumers intend to use more digital touchpoints.


Wavering loyalty

Amid all the disruption, consumer loyalty wavered. In such an uncertain environment, delivering great experiences before, during, and after purchasing is more important than ever.

Switching behavior


of consumers switched to new brands or retailers.

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37 %

Works fast/
loads quickly

35 %

Clear images and

19 %

Easy to navigate

What’s most important to today’s online shoppers

Widespread adoption of digital and contactless shopping has recalibrated expectations for e-Commerce experiences. An increased emphasis on making products easy to find, visually appealing, and clearly defined leads the way.

It’s not just B2C

B2B companies are not immune to this digital disruption.

Keys to remaining competitive

Companies must embrace three key imperatives to compete and thrive in this new world—all of which rely on PIM.

Delivering high-quality product information and outstanding service across your digital and physical customer touchpoints is critical to each of these business initiatives. And that’s exactly what PIM can do for you.

Additional business benefits

In addition to powering tailored omnichannel experiences, embracing new business models, and scaling digital capabilities, the right PIM platform can help your company:

Get to market

Be more

Scale up

Increase conversion

Improve CX &
drive loyalty

Make better business

Drive operational

New markets

Reach new

Selecting the right PIM

Of course, this is contingent upon finding the right PIM. So, what should you look for in a solution? We’ve prepared an infographic to walk you through fundamental PIM functionalities and outline the advanced capabilities you need to set your business up for success.

Learn more about selecting a PIM


Check out our webinar for a deep dive on overcoming product data challenges with PIM.