Winshuttle Resources

Hundreds of engaging webinars, white papers, demos, and much more to show how you can solve your business problems with Winshuttle.


4 Keys Unlocking Data Quality 1WS

You’ll learn how your organization can utilize Master Data Management (MDM) and the latest tools to validate, learn, report, and strategize for improved data quality.

Recorded webinar

A Team Approach to Data Governance

Presented by Ingryd Hernandez of US Foods

Ingryd Hernandez is Senior Manager, Data Governance, Insights & Analytics at US Foods. She is responsible for the planning, stand up and leading of the US Foods’ Enterprise Data Governance program. Ingryd formalizes authoritative and control mechanisms for the management of data and information assets. She also administers the program, oversees program activities and communicates performance to the Sponsors and Stakeholders. In addition, she facilitates development and implementation of data sharing, extraction and glossary vocabulary requirements and standards across the enterprise.

Recorded webinar

Agri-Mark – Got Traceability? Possibilities for the Dairy Industry

Susan Zucker is the Director of Supply Chain at Agri-Mark Dairy Cooperative and an adjunct business instructor at Champlain College in Burlington Vermont. Agri-Mark manufactures and sells Vermont and New York cheese, butter, yogurt and cultured products under the brand name of Cabot and dried whey and non-fat dry milk powder under the brand Agri-Mark. In her role as Supply Chain Director, Susan oversees supply chain planning and service, master data standards, as well as export and customer compliance. In her role as adjunct business instructor at Champlain College she teaches a rotation of courses in both the graduate and undergraduate programs focused on supply chain.

Susan has an MBA from Plymouth State University and a doctorate in Organizational Management from Capella University. Her dissertation research was on the impact of data synchronization adoption on organizations and she has published several articles on this topic. Susan also is certified by APICS with the CPIM (Certification in Production Inventory Management) and is a member of ASCM.

Jeff Cowan is a Director, Community Engagement at GS1 US. In this role, he works with companies in the consumer packaged goods (CPG) industry to improve supply chain visibility, product traceability and food safety by applying GS1 Standards to business processes. Mr. Cowan also leads the GS1 US National Data Quality Program, a program he helped develop in collaboration with industry professionals to help them respond to the growing need to seamlessly share accurate product information with their trading partners and consumers.

Mr. Cowan has more than 35 years of experience in the CPG industry and has an extensive background working for Pinnacle Foods, Ultimate Juice Company, Kraft, and Nabisco in the areas of production planning, inventory management, order management, transportation, sales and operations planning (S&OP) processes, customer service, master data maintenance, and business integration. Prior to joining GS1 US, Mr. Cowan served as a Senior Go-to-Market Manager at Unilever, where he was responsible for Sales & Operations Planning, product supply, and customer service for various Unilever businesses representing approximately $1 billion annual sales.

Mr. Cowan is a frequent speaker on the topics of traceability and data quality, and has spoken at industry conferences including the MDM & Data Governance conference and the NGA (National Grocers Association) show. He holds a Bachelor of Science in Logistics from Penn State University.

Product brochure

Asset MDM

Learn how EnterWorks Multi-Domain Master Data Management (MDM) solution for Asset Data helps companies automate the management of physical assets through a single, centralized source of trusted data.

Customer interview

Carhartt – Data Governance Roundtable

Listen to Bob Demetter from Carhartt and Kristian Kalsing from Winshuttle talk about data governance and organizing for success.

Product brochure

Cross Domain Intelligence

Organizations today are critically reliant on data. When harnessed, high-quality data can drive intelligence, innovation, and growth. Yet all too often, organizations are hurt by fragmented, ineffective data. This data often proves useless without the appropriate connections and relationships between data domains. Multi-domain Master Data Management (MDM) can help.

Product demo

Customer MDM

Watch this video to get on overview of how to create a single source of truth for your customer master data so you can increase revenue and customer satisfaction while reducing operational costs and risk.

Product brochure

Customer MDM for B2B

Learn how EnterWorks Multi-Domain Master Data Management (MDM) solution for B2B Customer Data helps organizations create, manage, and exploit a golden record of accurate and up-to-date customer data.

Product brochure

Customer MDM for B2C

Learn how EnterWorks Multi-Domain Master Data Management (MDM) solution for B2C Customer Data provides a golden record of customer information to help enhance personalization, build customer loyalty, boost sales with targeted offers, and maintain compliance with data standards such as the General Data Protection Regulation (GDPR).

Product brochure

Data Governance Stewardship

Download this solution overview to learn how ™ unites three essential areas of Data Governance & Stewardship through a centralized approach to ensure accountability and reduce the likelihood of errors.


Digital Transformation and the Many Advantages of MDM

Digital transformation has changed over the years, especially in light of COVID-19. No longer just a term used to describe ‘out with the old technology and in with the new’, it now refers to everything from digitizing assets to implementing a master data management (MDM) system. Joining Scott Taylor, Principal Consultant at MetaMeta Consulting, to delve deeper into the matter are Kerry Young, Enterworks VP and General Manager for Winshuttle, and Jonathan Varo, Product Information Management Team Lead at Fender Musical Instruments.


Driving Digital Transformation PIM Multi Domain MDM

Learn how the Automotive industry can experience strategic and tangible results from utilizing an enterprise-wide platform to master product content and data across domains. This eBook will examine: What business drivers are fueling the industry’s growth and evolution. The top three challenges aftermarket parts companies face in terms of data, standards, and meeting customer demands. How Product Information Management (PIM) and Master Data Management (MDM) can provide a long-term solution for driving operational and digital transformation.

Product brochure

EnterWorks Multi-Domain MDM Platform Overview

Learn how EnterWorks Multi-Domain Master Data Management (MDM) solution, along with its groundbreaking Agile Data Fabric™, helps businesses drive dramatic sales and margin growth through differentiated experiences and discrete views of everything shared with suppliers, partners, customers, and marketplaces.

Recorded webinar

Everything MDM Virtual Conference: Advanced Reporting and Analytics with PIM/MDM

Presented by Ramesh Prabhala, Satheesh Ramachandran, and Kartik Nanda of IntelliTide

Ramesh Prabhala is the founder of IntelliTide – a Data Science Platforms and Services company which uses the power of Data Management, Analytics and AI to find those hidden treasures in your data. Prior to founding IntelliTide, he led a number of global MDM and PIM implementations and worked in various technical management, engineering and consulting roles for some of the world’s largest companies.

Dr. Satheesh Ramachandran has been delivering machine learning solutions before the world woke up to machine learning. He has built models that score millions of debts for collections risk, predict millions of claims for fraud, predict default risk for millions of loans, predict which new song will be the next hit, score patients for readmission risk, and so on. Be it natural language processing, deep learning and neural networks, classical statistical models, optimization models, recommendation systems, Dr. Ramachandran has covered it all.

Kartik Nanda is AI Advisor at IntelliTide. His expertise is Artificial Intelligence, Signal Processing and Algorithms (with multiple patents in these areas) spanning two decades and multiple domains including consumer electronics, e-retail, renewable energy and food supply chain.

Recorded webinar

Everything MDM Virtual Conference: Agile in MDM – How to Deliver MDM in an Agile Environment and Maximize Value and Adoption

Allyson Taft is a Client Director at Amplifi, responsible for leading project teams on client engagements, driving successful project delivery, and ensuring her clients’ success. Allyson’s experience includes financial planning, consulting, and contract negotiations with Team Kaliber Gaming, supply chain management and production planning with WestRock, and a variety of Lean initiatives and needs assessments with Emory University Healthcare. Allyson holds a Lean Green Belt and is experienced with continuous improvement initiatives ranging from those focused on increasing patient satisfaction scores, to improving employee turnover rate, to decreasing ED wait times. In her spare time, Allyson enjoys reading both fiction and nonfiction, traveling, baking, playing poker, and volunteering with dog rescue groups.

Libryia Jones is a Project Director at Amplifi, providing management across multiple projects ensuring scope stability, budget control and on-time delivery as well as developing systems and tools to drive Delivery success across the organization. Libryia’s experience includes consulting at North Highland and Deloitte, software implementations at Xactly Corp and The Home Depot, as well as business process review/process improvement at The Home Depot. Libryia holds both Project Management Professional (PMP) and Agile Certified Practitioner (ACP) certifications for the Project Management Institute (PMI) and is experienced in several implementation methodologies, including: Waterfall, Scrum and Kanban. Libryia and her teenage daughter traveled the world for an entire year. In between landings and take-offs, she enjoys DIY décor projects, cooking and cheering for her daughter on the soccer field.

Recorded webinar

Everything MDM Virtual Conference: Automate Your Data Syndication to Your eCommerce Channels

Presented by Christopher Holley of Productsup

Chris Holley is responsible for channel sales and ecosystem in North America for Productsup. With over 30 years of industry experience, he has run the gamut of roles from field sales to product management to channel sales and enablement. A veteran of five startups in the ‘90s, he spent 20 years at IBM software (most recently with Watson Customer Engagement) before joining Productsup in April, 2018. Previous to his channel role at Productsup, he led the establishment of their large enterprise commerce sales efforts in North America.

Recorded webinar

Everything MDM Virtual Conference: Break Through Digital Walls & Drive Sales with Automated Data Syndication to Your eCommerce Channels

Emeka Nwosu is a 15-year veteran of the ecommerce industry starting off as a certified developer on IBM WebSphere Commerce, and moving on to hold several roles in Solutions Engineering at ATG/Oracle and hybris/SAP. Post SAP, Emeka spent 2.5 years selling BOPIS solutions to grocery executives as they revamped their digital strategy. Emeka has spent the last 2 years with Productsup helping build the Syndication practice as well as evangelizing the solution globally.

Recorded webinar

Everything MDM Virtual Conference: Building from PIM, Customer/Supplier MDM Best Practices

Scott Rompala is a Client Partner with DataCatalyst, a global consulting firm with a focus on Data Management, Monetization, and Governance and the premier systems integrator for EnterWorks Customer/Supplier MDM and Multi-Domain Data Hubs. Scott enjoys rolling up his sleeves and figuring out how to help clients get value in different ways from their data. An architect and a program manager, his expertise is in linking data monetization to data management initiatives with innovative, rigorously managed, business-driven outcomes. Scott has transformed clients using data technology for over 25 years. His clients range in revenues from $100M to $100B within industries including Manufacturing/Distribution, Healthcare, Financial Services, and Retail in both the US and Europe. Scott has an MBA from New York University and a BS in Computer Science from the Johns Hopkins University. When not sheltering-in-place, he is based in DataCatalyst’s New York City office.

Recorded webinar

Everything MDM Virtual Conference: Building Your MDM Journey – Everything From Aligning Data with Business Objectives to Use Cases and More

Adam Sigg is the Global Practice Director, Customer Solutions Group at Infoverity. His expertise includes dnterprise information management, multi-domain MDM, source data evaluation, data transformation/cleansing/enrichment, end-to-end integration, entity matching, survivorship and data governance processes.

Steve Ruff is the Global Practice Director, Product Solutions Group at Infoverity. His expertise includes Product information management, enterprise strategic planning, enterprise information management, multi-domain MDM, organizational change management, data and digital strategy, data integration, and governance.

Recorded webinar

Everything MDM Virtual Conference: Customer Portals – Enabling a New Level of Customer Empowerment in Today’s Digital Economy

Octavio Perales has a 20 year track record of successfully leading the deployment of business-enabling technologies. As Director of Solutions for Intershop North America, Octavio serves as chief product evangelist and as a trusted-advisor to client leadership. He is responsible for defining a path to success for prospective customers looking to establish or modernize their B2B e-Commerce business operations and technical architecture. This includes matching business goals, budget, timeline, and integration requirements to Intershop’s features, functionality and professional services.

Recorded webinar

Everything MDM Virtual Conference: Expanding Your MDM Footprint – How to move from a single domain use case to multi-domain use cases with one platform

Presented by Michael Ayanwale and Eric Gilboe of Amplifi

Michael Ayanwale is the EnterWorks Practice Lead at Amplifi, responsible for solution and technical design for Amplifi delivery teams. Michael is a thought leader and MDM expert. He ensures that client solutions are both functional and scalable for present and future initiatives. His strong strategic and technical skill sets, with leadership qualities, helps to bolster Amplifi teammates around him and instill confidence with clients and partners. Prior to joining Amplifi, Michael held positions as a Manager at Capgemini, a Senior Solutions Consultant at Stibo Systems, and a Business Analyst with a telecommunication company where he led electronic billing projects. He earned a Bachelor’s degree in Finance from Kennesaw State University and a Master’s in Information Technology. Away from the office Michael enjoys playing sports, technology and spending time with family.

Eric Gilboe is the Principal Architect at Amplifi Commerce. He brings more than 10 years of PIM/MDM to the table as a business user, IT lead, and consultant. He began working with EnterWorks in 2012 when Fender Musical Instruments implemented Enable as part of their new data strategy. He has completed successful Enable implementations for the Food, Auto, Retail, and Manufacturing verticals. Eric’s primary of focus is around building a better and more flexible business user experience around data management while staying true to IT and core governance principles.

Recorded webinar

Everything MDM Virtual Conference: Experience the Journey Through Multi-Domain Master Data Management

Presented by Martin Schmidler of UniPro

Martin Schmidler is Vice President of Information Technology for UniPro Foodservice, a national purchasing cooperative that represents more than 450 independent food service distributors with collective sales volume over $115 billion. Prior to his current position, he held senior finance, supply chain planning, and technology positions for three Fortune 200 companies. He is a board member of, served two terms as President of the Atlanta Alumni Chapter of Beta Gamma Sigma, an internationally recognized business honor society, and was a board member of the American Red Cross Metro Atlanta Chapter for 10 years. Martin has been recognized for his success by becoming a finalist in the 2018 Georgia CIO of the Year Award, finalist for the ATP Leadership and Innovation Award in 2015, and by receiving the Sara Lee Focus 2000 Leadership award. He is also a guest speaker in the areas of developing high-performance teams, vendor management and organizational change management. Raised in Los Angeles, California, Martin now lives with his wife in Atlanta, Georgia and enjoys traveling.

Recorded webinar

Everything MDM Virtual Conference: MDM Implementation Styles – Learn the Differences Between Them and Which Style Works Best for Your Organization

Ramesh Prabhala is the founder of IntelliTide – a Data Science Platforms and Services company which uses the power of Data Management, Analytics and AI to find those hidden treasures in your data. Prior to founding IntelliTide, he led a number of global MDM and PIM implementations and worked in various technical management, engineering and consulting roles for some of the world’s largest companies.