Winshuttle Resources

Hundreds of engaging webinars, white papers, demos, and much more to show how you can solve your business problems with Winshuttle.

Recorded webinar

Animal Supply – Product Data – The New Company Currency

Laura has over 20 years of digital experience across distribution, retail, travel, banking, telecom, and aerospace industries. She has worked with leading organizations such as Animal Supply Company, Signet Jewelers, Greyhound, Verizon, and NASA. Her primary skillsets are product management and user experience. She is responsible for leading cross-functional internal and external teams to deliver innovative product experiences.

Sean has over 20 years experience consulting with companies to redefine processes, manage change and understand how technology can be used to build capabilities. He has worked in Asia, Europe and the United States with brands like America Airlines, Lego, GameStop, Qantas, Panera Bread, Nokia, Singapore Government and Animal Supply Company. Additionally he has successfully founded multiple start-up companies in the payments and digital assets management markets as well as run a number of consulting organizations. His primary skill set is bringing together multiple parties around a project to align strategic goals, business outcomes, internal & external resources to deliver business value while remaining agile enough to adapt to market changes and evolving priorities.

Case study

Beauty Products Provider

As one of the largest online B2B organizations, this billion-dollar business set its sights on a new strategic vision for expanding its B2C commerce across a global platform. First, they would need to tackle error-prone legacy systems and siloed data.


CCA Member PIM Playbook

A member guide to take advantage of shared, enriched Product Information in creating differentiated product offers that lift sales and capture market share. This playbook will detail how you can leverage your CCA membership to gain a world-class PIM with best practices built in for your business at a fraction of the cost.

Product brochure

Codifyd PIM for B2B digital

Learn how EnterWorks and Codifyd provide organizations with a holistic technology and industry team to enable differentiated product content strategies through a best-in-class Product Information Management (PIM) platform.

White paper

Cow to Cart Dairy Industry

This evolving industry is constantly pressed to find “out of the box” ways to make operations more efficient while improving the commerce experience. Download this paper to find out how dairy manufacturers such as HP Hood rely on EnterWorks PIM and Master Data Management (MDM) solutions for improving the commerce experience and master data domains including product, brand and location.

Case study

Dairy Industry

From cow to cart, the dairy industry faces an evolving and complex business environment. They are constantly pressed to find new ways to make operations more efficient and meet regulations, all while improving the customer experience. EnterWorks is helping Large Dairy Manufacturers and Cooperatives strategically leverage product information to drive quality and commerce.

Product brochure

Datagility PIM Powered

Learn how EnterWorks and Datagility provides a holistic solution and services approach that allows organizations to ‘hit the ground running’ with a powerful Product Information Management (PIM) solution.

White paper

Driving Success Food Commerce

EnterWorks is helping distributors gain a competitive edge with Product Information Management (PIM) and Master Data Management (MDM) software solutions that are uniquely suited to meet the food industry’s business challenges.

Recorded webinar

Ecolab – Four Keys to Unlocking Content Quality

Regan Van Tassel has been with Ecolab for almost 20 years. Currently, she is Ecolab’s Global Platform Manager and is responsible for leading the design and implementation of their enterprise PIM system. Regan manages the aggregation and transformation of digital product data for the consumption of all internal and external facing systems. In addition, she oversees the global data standards for digital product data that is transmitted to their customers and distributors.

With over fifteen years of background in item data and content alignment, Randy Mercer brings real world, relevant experience to solving for the digital experience. As an e-commerce toolset developer, Randy lead a solutions team in designing, building and implementing applications to enable integrated B2B2C commerce. Randy has leveraged those years of experience in leading the Solution Sales team at 1WorldSync, where their role is to collaborate with 1WorldSync Technology to architect comprehensive digital content provisioning solutions. Today Randy is responsible for all aspects of product life cycle management required to understand and meet market demands, technology trends and the competitive field to ensure world class technology and industry leading consultancy.
To fully engage the world’s largest manufacturers and retailers, 1WorldSync offers industry leading technology and advisory services. As the global leader in the exchange and sharing of digital product content, 1WorldSync relies on Randy and his team to manage the strategic product roadmap and vision to achieve the desired impact on existing and new markets its world class technology and industry leading consultancy.

Product brochure

EnterWorks PIM Platform Overview

Learn how the EnterWorks Product Information Management (PIM) solution, along with its groundbreaking Agile Data Fabric™, helps B2B and B2C organizations solve their product data challenges with a single source of truth across systems, channels, and internal/external audiences.

Recorded webinar

Everything MDM Virtual Conference: Multi-Domain MDM in Action

Presented by Marc Alvarez of Thomson Reuters

Marc Alvarez is an information services marketing and management executive and industry thought leader with over three decades experience spent between the United States, Britain and Canada. He is a highly effective industry expert and innovator in financial services data content and applications and has a long track record of delivery at enterprise scale across all aspects of data management, application delivery and go to market. Currently Marc is Vice President, Data Management & Operations at global information services firm Thomson Reuters where he is leading the enterprise master data management program.

Recorded webinar

Everything MDM Virtual Conference: Onboarding Vendors at Scale

Presented by Natalie Scott of Gourmet Foods International

Natalie Scott is the Product Information Manager at Gourmet Foods International where she is responsible for overseeing the EnterWorks application, vendor portal, internal workflow related to products and suppliers and data governance. Natalie has worked with Gourmet Foods International in sales and marketing where she was able to build a firm foundation of internal company processes to support in implementation of EnterWorks.

Case study


Fender faced a myriad of challenges based on one core issue: The company’s fundamental source of information came from an outdated product information database that carried a long list of limitations. With so many products and unique attributes scattered across channels, the lack of consistent and quality data was an ongoing source of frustration. But the challenge didn’t stop there. Download this case study to learn how in just weeks, Fender rocked new product content by implementing the ™ PIM and Master Data Management (MDM) solution.

Recorded webinar

Forrester – How can Brands be “Future Ready” for Digital Transformation

Michelle Beeson is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behavior and expectations are impacting retail organizations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester Forums and events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week.

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Analyst report

Forrester Wave PIM Q2 2018

North American MDM/PIM Softwarefor Manufacturing and Distribution Product Leadership Award

Recorded webinar

From Failure to Success with PIM

Presented by Bill Ferguson of IDEA

Bill is a 25-year veteran of software implementations, specializing in MDM and PIM platforms since 2010. A former global data governance officer for Kellogg, Bill has managed five PIM / MDM implementations and used the platforms to support over 300 global websites and synchronize data to hundreds of global retailers. PMP certified, Bill also served as an advisor to the CPG industry on data standardization and has extensive knowledge of the Global Data Synchronous Network (GDSN). Currently, Bill serves as the Vice President of Products and Services for IDEA, a data pool / provider for the electrical industry.

Case study

Furniture Leader

Download the Case Study to learn how a major furniture manufacturer leverages a PIM solution with a complex data model to solve its challenges including data quality, an RFP automation process, and syndication of product data across channels.


Getting Started with SmartLabel

The Winshuttle EnterWorks Product Information Management (PIM) and MDM solution helps organizations manage and syndicate all of their product content and digital assets from a single source of truth. Through a centralized PIM syndication solution, organizations can ensure that verified, up-to-date product details and specifications are shared seamlessly across all touchpoints. With PIM, product information is also more granular, which helps improve the searchability of items and aids in complying with standards such as GTIN and GDSN syndication.

Recorded webinar

GS1: Why Your Business Needs Accurate Product Data

Jeff Cowan is a Director, Community Engagement at GS1 US. In this role, he works with companies in the consumer packaged goods (CPG) industry to improve supply chain visibility, product traceability and food safety by applying GS1 Standards to business processes. Mr. Cowan also leads the GS1 US National Data Quality Program, a program he helped develop in collaboration with industry professionals to help them respond to the growing need to seamlessly share accurate product information with their trading partners and consumers.

Mr. Cowan has more than 35 years of experience in the CPG industry and has an extensive background working for Pinnacle Foods, Ultimate Juice Company, Kraft, and Nabisco in the areas of production planning, inventory management, order management, transportation, sales and operations planning (S&OP) processes, customer service, master data maintenance, and business integration. Prior to joining GS1 US, Mr. Cowan served as a Senior Go-to-Market Manager at Unilever, where he was responsible for Sales & Operations Planning, product supply, and customer service for various Unilever businesses representing approximately $1 billion annual sales.

Mr. Cowan is a frequent speaker on the topics of traceability and data quality, and has spoken at industry conferences including the MDM & Data Governance conference and the NGA (National Grocers Association) show. He holds a Bachelor of Science in Logistics from Penn State University.

Recorded webinar

HDA Truck Pride – Key Insights, Tips, and Lessons Learned for PIM & DAM Implementations

John Lurz has been with HDA Truck Pride for a little over 2 years. He serves as Vice President of Technology and is responsible for establishing and implementing technology initiatives to enable their members to operate more profitably in a constantly changing and demanding marketplace.
Prior to HDA Truck Pride, John worked at General Electric and Ford Motor Company in various IT roles where he managed key initiatives to improve the performance, productivity and operations at these organizations.

As a Vice President and GM, Rusty DiNicola leads the Pivotree Enterworks practice. Having deployed solutions as an employee, a systems integrator, and as a software provider, Rusty brings a 360 degree view to the solution implementation process. He has been building teams that provide innovative software solutions through the integration of business processes and technology for over two decades, and refers to this fusion of disciplines as “Process Based Implementations”. Prior to joining Pivotree, Rusty held a variety of roles including Management Consultant and leadership of Software Development, Professional Services and Support for EDS, PwC, Quorum Software and Enterworks. During his time at Enterworks, leading the Professional Services team, Gardner recognized Enterworks for having the highest scores in customer success among all MDM providers. Pivotree is a digital transformation organization with over 20 joint Enterworks customers.

Customer interview

Holly Hunt

Learn how Holly Hunt used Winshuttle to overcome their business challenges.