eCommerce

In our series on the Five Cs of Product Content, we’ve discussed tips for delivering content that is correct, consistent, complete, and compelling. But there is one last “C” —…

In the first installment of this blog series, we established why you will never optimize the ROI of your digital transformation (DX) efforts if your core product, customer, supplier, and…

Are you getting ready to launch a product, improve sales, or expand into a new channel? Then, chances are, you’re thinking about how to improve your product content. To turn…

One of the most prominent shifts occurring in the world of commerce today, is the expansion of B2C capabilities within traditional B2B companies. Partner Perspective By Mike Luthman, Managing Consultant,…

$70.5 billion in holiday returns? PIM may be your best defense. Holiday eCommerce sales exploded this year, with a 35% predicted boost year over year. The surge in online shopping…