User-Centered Design

May 16, 2011

There’s more to life than meets the UI

Simplification is the way forward. There are just too many great programs, websites, and apps out there to be wasting time on the bad ones. Computing devices have changed, business needs have changed but most important of all, users’ expectations have changed. The mobile phone industry has introduced applications of all sorts to billions of people around the world. With advances in mobile and smart phone technologies come more knowledgeable consumers. We expect much more from a phone, as we do from any website we browse. The iPhone has taught me to love the design of a brilliant app, to… Read more

Apr 29, 2011

Usability is about satisfying the user

In a previous blog post, I pointed out some of the reasons I tend to focus more on software users than I do on customers who buy our products, in my article: Interviewing Customers & Usability. Since then, I came across a short video that helps clarify the distinction between designing software for users versus designing for customers. The video was created by my colleague, John Boykin, a web designer, who came up with a creative way to explain why his colleagues’ or clients’ opinions and preferences—including his own—are less important to him than those of the users of the… Read more